OT - MGoAdvice - Starting own business

Submitted by Dennis on
Hey guys, Been putting together plans to start my own business for about a year now. I've made the decision that I'm going to quit my job and kick it off within the next year (It's design and brand consulting if you care to know). The news about my uncle and his terminal cancer kind of shifted my perspective a little. He was a business owner and made the plunge earlier in his career than I, so I've made the determination that I shouldn't waste any more time. You might fail at what you don't love so might as well jump in now. You guys are Michigan fans, and pretty intelligent folks. Any advice you might give to an aspiring entrepreneur? EDIT: you guys are awesome, thanks for advice and kind words.

bringthewood

February 19th, 2018 at 5:24 PM ^

I think freemium may work. But get something in return. If you provide free work for someone ask upfront "if you like my work would you be willing to be a reference?" Think of anything else they could do - like "in kind" work, services, products?

Approach a new lawyer or accountant and trade or barter services. You get a reference and services in return. 

 

mabeaton

February 19th, 2018 at 3:59 PM ^

Use a business model canvas to understand how the elements fo the business work together to help you make a money.

Use the Vision/Traction Organizer of the EOS (Entrepruneur's Operating System) to get a start on the vison and align your daily, weekly, quarterly rocks and issues to your 1-3-10 year vision.

Yes, build a strong, compelling 10 year vision to keep you grounded and going forward, even when the suck comes  . . . and it will come.

Use lean development processes to figure out how to pitch and sell successfully. Fail Fast.  Good Luck!

UnkleBuck

February 19th, 2018 at 4:00 PM ^

I was co-owner of a business for many years.  It was both the most rewarding and most frustrating thing I've done to date (since sold out).  As others have mentioned don't hire friends OR relatives.  Find the absolute best CPA you can (one who knows business, accounting, tax, finance, law, banking, and state funding programs) and get to know them really well. Try to avoid the triangle of hell (when your customers, employees, and suppliers are all trying to screw you at any given time).

MGoBlueDDS2010

February 19th, 2018 at 4:09 PM ^

Dennis,

Congrats on your new business.  Sorry to hear about your uncle.  It is perfect timing that you posted this because I believe I can offer some advice.  To give you a quick background about myself.  My wife and I are both dentists (both U of M grads).  We opened our own dental practice in July 2016 in West Bloomfield, Michigan.  Starting a "brick and motor" can be very tough at the beginning due to the amount of up front cost to build a space, purchase equipment, hire and train employees, etc.  We love what we do and we have learned a lot so far about being entrepreneurs. 

We always had aspirations of creating additional streams of income outside of our dental practice since we have a lot of other interests.  So over the last year we have been working with a business coach to figure out ways to turn our other interests and passions into online businesses.  The great thing about online busnesses is that they are not very expensive up front to start.  The most important thing is making sure your business is set up correctly from a legal standpoint.  You mentioned that you are doing design and brand consulting.  You can have a website up and running with your brand and consulting in no time.  You have very little overhead because initially you don't have any employees.  There are so many great tools online to assist you.  Such as there are calenders that you can have on your website for consulting where clients can book and pay for a consulting session with you.  Also, there are e-mail marketing programs out there that you can use to stay in contact with your clients.  The sky is the limit.

My wife and I just launched a business called What Are You More Than? (www.whatareyoumorethan.com).  Our goal is to use our experiences that we have learned through opening our dental practice and starting online businesses to help people just like yourself to start your own business the right way legally within your state.  You can feel free to check out our website.  We have a free e-mail list that you can join that will get you started.  If you have any other questions, I would be happy to help you out.

Zarniwoop

February 19th, 2018 at 4:33 PM ^

Prepare to ask yourself why you're doing this many times.

Make sure you are in it for the long haul. But, if you're not, maybe being your own boss isn't for you. Its not for everyone. Its not a risk-free proposition.

If you hit the point where you're making money, increase your effort. Don't relax.

If you've claimed it on a tax return, assume you will be asked to provide proof of it. This can be VERY uncomfortable if you don't have a good record keeping system from the start.

Don't be Dave Brandon.

1blueeye

February 19th, 2018 at 4:29 PM ^

I have failed at many businesses, and been successful at a few. Enough to more than make up for the failures.First business was a failure, but I couldn’t let go and admit I needed to shut down. Threw away a lot of money and time with legal fees, debt restructuring and accounting fees when I should have shut the damn things down and moved on. Bankruptcy court is your ally. Use it if you must and understand the consequences if you do. Most of my successful business colleagues failed more often than not. But they get back up soon after and try again. Their universal advice to me was know when something is not working and change it, or let it go. It’s tough if you have family, but life is about taking risks.

Hapa

February 19th, 2018 at 4:55 PM ^

I'm a business attorney that helps startups as the main part of my practice. I'm not licensed in Michigan (Maryland only), but I've worked for enough for startups over the years to give some general business advice.

Successful founders in the long-term are fanstastic risk-managers. Unsuccessful founders tend to take gambles without accounting for the risk of loss (i.e., Heads - business grows!. Tails - I lose a lot of money). Successful founders put a lot of thought into minimising risk (i.e. Heads - business grows! Tails - I lose a bit of my time, and negligible money.).

With that general principle, here's some specific advice:

  • Market your idea before you think about starting your business. Reach out to your network and see if you can find your first few clients. It won't take a lot of time, and you'll quickly be able to gague whether or not people want your services. If no one's willing to take out their wallet, don't start your business until you find someone who will.
  • Screw paying for fancy websites, business plans, fancy corporate structuring, etc.. when you are starting out. Nothing matters until you have your first few clients and some cash flow. All of these things are expensive distractions. They will be useful eventually, but not right away.
  • Do not quit your job. Having a day job and owning a business are not mutually exclusive things. One of the best ways to remove all the financial risk from starting a business is simply treating the early days of your business as a side hustle. If you get a few clients and good cash flow, go ahead and quit your job. Until then, you're taking a grave risk by jumping in without a safety net. For what it's worth, most of the successful consulting startups that I've worked with take this path to starting their business. Those that jump in the deep-end tend to fail due to a variety of issues (lack of savings, financial pressure, unrealistic expectations, burnout, delusion, etc.).
  • Keep your costs and overhead as low as possible. You can start a consulting practice almost for free. You can get a ton of things free off the internet (business cards, marketing materials, and even websites!). If you can't get them free, barter and exchange your services.
  • Do not go into business with family or friends.

Always happy to chat about startups in more detail.Let me know.

LSAClassOf2000

February 19th, 2018 at 5:15 PM ^

I will use as an example my sister, who now is a very successful illustrator (a few of you in MGoBlogLand own some of her work, I believe), but was for several years before that an employee of a local firm that designed books and stationery. She actually did both freelance and her day job for a good 5-6 years before having the funds and courage to actually walk away from the day job, but that was ten years ago now and no problems whatsoever. 

Bigly yuge

February 19th, 2018 at 4:54 PM ^

When I began my own business I had to work nights just to make sure I could survive. However, business has doubled almost every year and now I am solely focused on expanding. My biggest piece of advice is to make sure you take extreme pride in your work, know your market, and make sure you're getting word of mouth type advertisement. Good luck! Being your own boss is a beautiful thing

bringthewood

February 19th, 2018 at 5:33 PM ^

Is there something you can do that sets you apart from others doing your services? Maybe something that is hot or leading edge? It may be less of a money maker as a way to make you look different that everyone else.

Do you have some indusry expertise or background. Figure out what sets you apart and make that part of your initial pitch. 

As others have said - always have the perspective of the client - what's in it for them? Why you? Why now? You will lose more business to indecision than competitors.

Try to find customers before they realize thay have a need - once they have recognized the need you will be one on the dozens of people they will be considering/shopping. If you can get there first and establish credibility - maybe freemium to start, there is less competition.

xtramelanin

February 19th, 2018 at 6:11 PM ^

it will scare people.

now for the serious stuff:  do incorporate.  if you don't think your 2-4 biggest clients will go with you then you may not be ready to make the jump to light speed - and the part time deal might be worth a go to see what you can generate on the side.  use social media like a big dog. 

really sit down and think about financing.  how much to keep your house/family going?  does mrs. dennis make enough doe to keep you guys afloat for a while?  where can you cut debt and expenses? 

finally, as to your present job i would give you this advice:  leave 'em laughing.   and by that i mean when its time to go make sure you are the most gracious and thoughtful employee they ever had in that context   i love my old partners and still send them business, and they to me, too.  thats the way its supposed to work.  doesn't always, but keep that goal in mind.   

Perkis-Size Me

February 19th, 2018 at 8:15 PM ^

While I’m not an entrepreneur, my Dad was one and he ultimately became very successful, having sold his company a few years ago and being able to retire before he even hit 60. Some things that I picked up from him along the way:

Never, EVER hire your friends. Or relatives. Just don’t do it. I have siblings in the same line of work as my Dad (accounting), and he made it clear they would never get a job working for him. The minute something goes wrong at the office (and it will), you really don’t want those problems spilling into your personal life as well.

Your employees are not your friends. Same paradigm works in parenting. Saw too many of my grade school friends who had parents who tried to be their friends instead of being parents. Those kids, by and large, grew up to be entitled douchebags. Your employees obviously deserve your respect, but they work for you. Too often employees are of the “if you give a mouse a cookie” variety. They’ll keep pushing little by little to see what they can get away with unless you lay down expectations and hold them accountable from Day 1.

Hope you’re prepared not to make much money in the beginning. My Dad always told me that when he and his partners were starting out, they made sure that they were the last ones to be paid. All their employees got paid first, and the partners split up whatever was left.

Lastly, remember to have fun. This is your business and make sure it’s something you’re passionate about. If it’s a job where you can work 80 hours a week, take home a fraction of what you’re currently paid (at the start) and go home happy, you’re in the zone. I envy you for taking the plunge, as I don’t have the guts. But mostly because I know that what I’d want to open a business for (dog shelters) will not provide a secure financial future.

BlueHills

February 19th, 2018 at 8:26 PM ^

I started a law practice, and after quite a while in law, started a company in the music business. Both did fine. Back when I was a lawyer, I told folks to be patient. It takes about 5 years to have even a potentially successful business reach the point where it’s (IMHO) truly stable. As everyone else has said, work hard. One thing I used to do was set goals for the business on a weekly basis. I constantly evaluated costs, cash flow, financing, overhead. I also made reasonable projections in order to set those goals and make business decisions, such as expanding, relocating, hiring, etc. Finally, the last bit of advice is don’t lie to yourself. If it’s not going well, don’t think it will eventually right itself if you just keep doing what you’ve been doing. Fix the problem, or shut down the business. If you go off blindly into the night, you can end up with very substantial losses. So the minute you see things objectively, without the rose colored glasses, the better off you’ll be. Also, sales are your lifeline no matter what line of work you’re in. No clients, or no customers, and you’re out of business even if you’re very good at what you do. If you’re more of a creator and aren’t into sales - it is, after all, a specialty - find someone who is and bring them aboard. Good salespeople are worth their weight in gold. By the way, never say never. I hired my brother in my law practice, and merged firms with my best friend. Things worked out fantastically well.

SpinachAssassin

February 19th, 2018 at 8:34 PM ^

Doesn't have to be a full fledged plan, model or anything. Just start now. Get the ball rolling and build momentum. The details will sort themselves out yet your first job or contract will inject life into your vision and carry you to new heights.

Creating a business model isn't hard. Having an idea isn't hard. Starting is hard. That's where the wheat separates from the chaff.

k1400

February 19th, 2018 at 8:52 PM ^

Lots of good advice on here!  Especially the one about making sure you are well capitalized.

All I can add:  make sure Mrs. Dennis is fully aware and on board.  I started my own business 9 years ago, and Mrs. k1400's support has been essential throughout.  It's hard to focus on the business if you're having to fight battles at home, especially if going through some lean times.

arrowhead

February 20th, 2018 at 12:08 AM ^

I enjoyed reading all the posts. I've started several companies including one that handled up to 14 full color publications a month and my last (prior to semi-retiring) handling about $1.5 billion in annual sales.

I quit my job as a newspaper reporter/columnist to venure out into the business world and frankly I did not know what a Chamber of Commerce was so I was totally unprepared. Fortunately today's startup guys have tons of information at their fingertips so use them. 

I always paid my staff first, my vendors second (particularly my printing associates who printed my magazines), any necessary office updates and finally myself. Seemd to work okay for me.

Anyway, for a Wolverne fan I'm available to offer FREE consultations. If interested please provide a way to communicate and I'll reachout  to you.

I'm excited for you.

 

 

 

Donald Draper

February 20th, 2018 at 1:05 AM ^

My advice is to remember the real business you will be entering isn't design and brand consulting... Your real business will be the marketing of design and brand consulting.

amr85

February 20th, 2018 at 10:29 AM ^

I went out on my own in 2016 and it's scary af but totally worth it. Here is what I did / recommend.

I saved 6 months worth of living expenses and decided if I couldn't make money is 6 months, it probably wasn't going to work.

I spent two months networking and making partnerships trying to drum up work before making the jump. This resulted in getting a decent project in my first week of being on my own, which helped ease the income concern.

Don't sweat the lows. You will have very busy seasons and very slow season. Work your ass off during the busy season and take the time during the slow season to drum up more work and focus on things like updating your website, writing blog posts, etc. Stay the course. Don't get discouraged.

Build a reserve in a business checking account. Let that grow. Try to establish 6-12 months of business expenses (salary, cpa, etc) and keep it there. It will help with the slow seasons.

Hire a good CPA. Take 32% of every payment received and put it into a business savings account for taxes. Don't touch it and enjoy the distribution at the end of the year.

Work your ass off! You have complete control and nobody is stopping you but you.

UgLi Eric

February 20th, 2018 at 12:50 PM ^

While purely anecdotal, and I haven't collected stories from many other entrepreneurs, I also have some experiences to share. Considering my consultancy is a similarly functional agency as I expect your is, I have two points (plus a bonus because why not?): 1. Try to find, but don't force, a good partner that balances you. I couldn't have done it alone my first time around. Our first client, the largest bank in our region, told us bluntly that without both of us they wouldn't have hired us and if we don't both stay on, they won't retain us. Five years later they are still our best client. 2. Don't be afraid to take a big loss on your first contract. Even with a personal portfolio, you need the market to trust your new brand. Show them you can be trusted, but don't give any work away for free in an attempt to build your business. You need them to value the work and take you seriously, ie. get approval from superiors and get used to writing you a check. Oh, and value your loss against your normal pricing so you can eventually recoup it. And now your bonus, 3. Be known for something. In the beginning you've got to create a following. Don't be too far reaching and bold, but figure out the next big thing or master a product that is already mainstream and then repeat, rethink, repeat, rethink, repeat...

MIGHTYMOJO91

February 20th, 2018 at 1:10 PM ^

Maybe best to have a more in-depth conversation on this at the camping trip. Could also be good time to recruit future employees.

uncleFred

February 20th, 2018 at 9:17 PM ^

One blazing failure. One tottered along at break even until it was closed. One moderately successful that was sold. And one, the first that was very successful, was the basis of my career, and out lived all the others, and it was a consulting business.

The comments that you need a year in the bank are spot on. Good advice. But better advice is start your busness before you quit your job. Make the contacts outside your main job and build an oustide business. Develop a few satisfied clients who'll provide referrals and references. Plan on working north of 80 hours a week between your job and your business. Once you have that year in the bank, and you have your side business up and running, all the legal, financial, and basic marketing in place and it's generating no less that 40% of what you earn at your job. Then and only then launch on your own.

Or find a client whose business will pay you 18 months of your regular job. Cash flow is almost as good as money in the bank. Better in a way because you can borrow on your invoices and a big client can often give you leverage pursing new clients.

Bottom line. When you are starting out minimize cash flow risk. Get an income stream started before you jump. Be extremely frugal with your spending. Never stop seeking new business, no matter how busy you are. Good luck. 

Regalro

February 12th, 2020 at 9:33 AM ^

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Coopinzz

October 9th, 2020 at 9:04 AM ^

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lolapaluuza

October 21st, 2020 at 10:37 AM ^

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