Michigan's Value to B1G
I apologize if this doesn't look right (first time putting in a table).
I went through and looked at the viewership ratings from all B1G teams from the 2022 season to get a proxy on Michigan's value to the league.
Data is pulled from sportsmediawatch.com. In the bottom column is the viewership of the team without Michigan on their schedule, to be fair I pulled OSU off of ours.
Couple of interesting data points I noticed:
- Michigan - OSU game alone gets more or near equal viewership ratings as any other team's SEASON (Except PSU)
- If you removed Michigan from the schedule, 36% of viewership is lost (that does not account for putting a different team in their place, but OSU can only be on one field at a time)
- Except OSU, no two teams' seasons combined reaches the viewership total that Michigan does.
Some caveats apply: Michigan is usually on a larger network (Fox vs. BTN). Our worst rating non-conference game that year was against Hawaii on BTN at approximately 1 million viewers. Team success likely affects ratings (but is it the chicken or the egg?).
Also of note - Oregon vs. Wash last year only got 3.63 million viewers. USC generally got between 2 and 4 million viewers on their schedule. So while there are some big names coming, there is still a clear top two.
November 13th, 2023 at 6:33 PM ^
Hopefully Santa, regents, Warde etc take the 25 year forward view and not fight last decade's battles about conference re-alignment (i.e., forming a 8 team super conference without 'dead weight schools' would almost certainly be more profitable than a BIG10 or SEC)
November 13th, 2023 at 9:13 PM ^
That's not a good idea. You need some punching bags in your conference. Playing only our peers and going 6-6 would get old.
November 13th, 2023 at 6:35 PM ^
We are America's team.
November 13th, 2023 at 6:47 PM ^
Michigan has a lot of leverage if we threaten to leave.
But we also have a lot of leverage if we stay and reform the Big Ten rules from within.
Here is how:
Programs such as Purdue / Northwestern / Rutgers are clearly not "carrying their weight" based on what the Big Ten cares about the most: $$$. If mighty Michigan is vulnerable to mob rule, then programs like Purdue, Northwestern, and Rutgers are extremely vulnerable to mob rule. The kind of mob rule that whittles away at their right to stay in the Big Ten at all and seeks to eventually push them out. Don't think it can't happen when two thirds of the Big Ten would want it to happen. They will find a way if the current system lets them.
Those lower tier programs should be terrified of a system that combines mob rule with a malleable commissioner and operations committees that have unchecked powers. It may be fun to gang up on haughty Michigan right now, but be very careful . . . you will be next. And it will be existential for you.
Those lower tier programs need to team with Michigan right now to reform the Big Ten rules and policies. Those reforms need to entail the kind of guardrails that allow democracy to work but protect against the "tyranny of the majority": Strong checks and balances against concentrated power, a concrete "bill of rights" for each member that cannot be overridden, and a truly independent judiciary.
Specifically:
- All Big Ten policies and rules must be codified, and where punishments are described those punishments must be specifically defined. Rule of law not men.
- All Big Ten "little king" rules that allow the commissioner or operations committees to implement capricious and arbitrary rulings from above are eliminated (ex: vague "sportsmanship" rulings).
- There is no single judge / jury / executioner position or function in the Big Ten.
- Punitive rulings or rulings that negatively impact a single program must pass by a supermajority of member programs. One program, one vote.
- Defined rights of members ("bill of rights") are unassailable and can not be voted away in the heat of mob rule passion.
The Big Ten can not carry on as a sustainable organization with today's Mean Girls lunch table popularity rules. These rules must be reformed immediately.
Michigan has natural allies to begin this process. Enough to get it done. Those programs need to see the light and act right now on their own self interest. This kind of episode has been an annoyance for Michigan. But it could be fatal for the Purdue / Northwestern / Rutgers type programs. They need to act now.
The Big Ten is their safe harbor right now. They need to make sure they preserve it. If Michigan were to leave to help start a national superconference and the Big Ten collapses, they would be without a home with no prayer of being invited into the national superconference.
They have a good thing going right now. A very good thing. They need to help preserve it all costs.
November 13th, 2023 at 6:58 PM ^
A couple of other thoughts:
1. The business of the conference should be public. To this day they have not disclosed the 1973 vote of athletic directors.
2. There should be a process to appeal suspensions before they take effect.
November 13th, 2023 at 7:01 PM ^
The selection of the JEG (whatever it's called) as well. How are there five positions held by three schools for a body that is in charge of punishment?
Edit - Grammar.
November 13th, 2023 at 7:46 PM ^
Yes, and that is also far too few members for that kind of position.
November 13th, 2023 at 8:02 PM ^
I thought it was four spots (filled by two PSUers, a Buckeye and a NW guy)?
November 13th, 2023 at 7:47 PM ^
Very good points.
I think I will make a Diary of this and add these points to it.
November 13th, 2023 at 7:06 PM ^
Well said! I’m truly surprised by the lower half of the conference. Why kill the goose laying the golden eggs by denying due process. They only stand to lose.
November 13th, 2023 at 6:53 PM ^
A lot of people habitually underestimate the level of fairweather, bandwagoneering college football fandom in the state of California.
UCLA football is the Michigan State of the West. When Bruins football goes tits up, which it always does, it's oh look basketball season in September.
USC is awesome and all the glamourous movie star like rage for 4 weeks until they lose one or two games, then suddenly nobody GAF anymore, and it's time to go metal detecting at the beach.
I still don't understand why Rutgers is in the BIG10.
"Buh, buh, buh NY Market!"
My ass. Those numbers are an embarrassment.
November 14th, 2023 at 7:37 AM ^
Rutgers wasn't brought in for the people wanting to watch Rutgers football. It was for everyone else in that media market that could be convinced (or already want) to watch Michigan/Ohio State/Penn State. Nothing more. Same for Maryland.
November 14th, 2023 at 8:21 AM ^
Yes, those schools were not invited in to bring Rutgers and Maryland to the Big Ten. They were brought in to bring the Big Ten to NYC and the DC area.
November 13th, 2023 at 6:56 PM ^
Great information, thanks for sharing. I hope Michigan gives serious consideration to leaving the conference. Leave this confederacy of dunces.
November 13th, 2023 at 7:29 PM ^
Kudos for putting in the work! I wanted to do this but never "got around to it" :-)
November 13th, 2023 at 7:42 PM ^
I'm currently at home for an extended period of time, and I've really needed to find things to do lol
November 13th, 2023 at 7:32 PM ^
Thanks, I was wondering this exact same thing. Without Michigan, another matchup would air, so our value would be what you measured, minus the value of a lesser game.
my guess, which matches my original hunch without any data, is that we provide about 25% of the value to the league currently.
November 13th, 2023 at 7:33 PM ^
Why is revenue shared equally?
What value does any program not named OSU and/or PSU bring to Michigan
Again why is revenue shared equally when the few at the top bring in 80% of the ad dollars.
November 13th, 2023 at 7:49 PM ^
To avoid the kind of chaos that collapsed the Big 12.
Except . . . the Big Ten is not immune from its own self-inflicted chaos.
November 13th, 2023 at 8:49 PM ^
Yep, there is a lot of “born on third base” mentality in this conference. Just because you get $50M+ per year from the TV deals, doesnt mean you are actually worth that.
November 13th, 2023 at 8:04 PM ^
I love data!!
November 13th, 2023 at 8:29 PM ^
I've done some analysis on the numbers, utilizing much of the math I learned at Michigan. What I found is that the contour integral around the Big 10 singularity in the complex plane, taking into account probability bounds, = "fuck you, Pettiti" +/- 0.005%
November 13th, 2023 at 9:04 PM ^
Last season, of the top ten TV-rated regular season games, Michigan was in 4 of them.
Michigan vs OSU was the highest rated regular season game of 2022.
The B1G needs UM more than UM needs the B1G. UM could go independent, join the ACC (which is what I prefer, and add ND back to the schedule) or join the B12 and it would not affect UM's pocket-book in any way.
This is why Warde's statement was so strong yesterday. He knows Michigan has so many options without belonging in the B1G, and all those options still guarantee UM is making the same kind of $$$ as being in the B1G.
The B1G can bite me. It's time to leave.
#GoBlue
November 13th, 2023 at 9:07 PM ^
Ok… ok. I see you. I thought we were just talking about leaving… but now that you showing a table with numbers… it’s getting real
November 13th, 2023 at 9:26 PM ^
I've seen a lot of speculation about what might happen were Michigan to leave the B1G.
I'm curious whether anyone here could give a concise answer on what sort of catalyst would force the ACC to renegotiate its GOR. I ask because I think the ACC is a better fit than any other conference for Michigan on every level except for the money.
I know there was some speculation about the ACC GOR earlier this year with talk of the Magnificent Seven, but I don't remember a consensus forming about what would force a change in financial circumstances for the conference.
Would adding Michigan be enough? If not, how many more schools would need to be added? Or is a renegotiated GOR only happening if there's subtraction?
November 13th, 2023 at 10:24 PM ^
People hate watch or love watch Michigan
November 14th, 2023 at 8:44 AM ^
It’s frankly too bad the B1G just signed the new tv contact. This would have never happened during negotiations and if it did we would’ve had the pick of our conference options. I am so done with this shit league.
November 14th, 2023 at 11:18 AM ^
9.16MM viewers vs PSU on Saturday. “Sign gate” is paying off for Fox.
November 14th, 2023 at 11:41 AM ^
OSU also does NOT have another in state Big10 college team to compete with like UM has MSU. Only ticket in town helps a lot.