USC/UCLA to the Big Ten in 2024?

Submitted by redwings8831 on June 30th, 2022 at 1:28 PM

Source: USC and UCLA are planning to leave for the Big Ten as early as 2024. Move *has not been finalized* at the highest levels of power.

— Jon Wilner (@wilnerhotline) June 30, 2022

Vasav

June 30th, 2022 at 6:27 PM ^

I actually think there's some logic here that the Big Ten would like. The Bay Are is like the 5th largest TV market, and the big ten already has a place in the other 4 (NYC, now LA, Chicago, DC). Oregon is a national brand because of Nike and is in a position Texas used to be in. Washington is in Seattle - also a major market, and a good travel partner for Oregon.

I mean I hate the idea of a 16 team conference and if we got 6 of the old Pac 8 I don't think it's really much worse and also I'd feel a little less bad for being one of the 2 reasons college football is being killed. I mean, "changing."

Morto

June 30th, 2022 at 3:42 PM ^

One report I saw mentioned that USC and UCLA may have actually approached the B1G and told them "we're either going to you or going elsewhere." If that's the case, the B1G might've felt like it was too good of an opportunity to pass up. Plus, if they'd gone to the SEC, that would've created an even bigger power imbalance than we were already bound to see with UT and OU going to the SEC. I think the B1G had to do it.

Nobody Likes a…

June 30th, 2022 at 2:24 PM ^

it's UCLA, they never did anything to anyone. Those kids just want a great education, 5 years in Westwood and the occasional Diddy Riese ice cream sandwich. They didn't sign up for fall Saturdays in the midwest, it feels like a mean thing to do to those kids. Hell haven't they suffered enough, they're coached by chip kelly

NeverPunt

June 30th, 2022 at 1:39 PM ^

Lincoln Riley didn't leave the boredom of Norman, OK just to be dragged back to middle America multiple times per year. 

Big 16 here we come! Can even keep the B1G logo and pretend its a six

Angry-Dad

June 30th, 2022 at 1:41 PM ^

Big media market.  Academic fit.  Traditional powers.  Makes sense.

Still thought ND/USC would be a good combo, but this is a pretty good package.

Also, to hell with ND.

 

bronxblue

June 30th, 2022 at 2:38 PM ^

It's always weird to me that people want to jettison Maryland and Rutgers but don't have the same compunction about Nebraska, a team in a talent-deficient state that doesn't improve marketing or talent access AND really isn't all that good at sports and trails most other conference schools academically.  I don't love any of those schools as members of the conference but Nebraska has had 1 winning season since the joined the Big 10 and has made the NCAA basketball tournament 1 time since they joined the conference as well.  Rutgers has 2 NCAA bids and won an actual bowl game over that same period, and they were abjectly horrible for most of that run.

MaizeAndBlueWahoo

June 30th, 2022 at 3:03 PM ^

Personally it's because I don't give a shit about how good they are or how much money they bring the conference.  I care about conferences making geographical sense and not just being a semi-pro agglomeration of dick-measuring between conference commissioners.  So fuck Rutgers and Maryland, and also fuck USC and UCLA.

I guess I care more about tradition than the average person these days, and have less of a desire for shiny objects.  That's why I want to jettison Rutgers and Maryland.

bronxblue

June 30th, 2022 at 3:31 PM ^

Then we might as well jettison Nebraska and PSU while we're at it, as neither of those programs have been in the conference all that long and don't have deep traditions to uphold.

I get the "tradition" argument to a degree but if the breaking point for your fandom is playing USC and UCLA as conference mates after (gestures) everything else going on in college athletics that feels more like a personal preference than some larger "I care about sports traditions more than you commoners".

MaizeAndBlueWahoo

June 30th, 2022 at 3:47 PM ^

I wouldn't actually mind going back to an actual ten-team conference.  Perfectly OK with it, actually, if it were to happen.  But one thing that's very traditional is regionalism.  Nebraska and PSU are cultural and regional fits to a much greater extent.  And at least with Penn State we weren't ruining someone else's show and creating yet another domino effect.  USC and UCLA are a bullet to the head for the idea that conferences are regional, which had at least been somewhat maintained up til now, Big 12 notwithstanding.  Now there's no rhyme or reason for the makeup of any conference anymore.  Oregon to the SEC?  Florida State to the Pac-12?  Why not?  The more national the conference makeup, the more purely professional the league.

And believe me, it's not like I've sat and watched everything else going on and said "this is fine."  

JonathanE

June 30th, 2022 at 4:13 PM ^

You come off sounding like the guy who has the 1970's cabinet with the built in 24'' RCA picture tube television wondering why everyone is wanting a new 4K UHD television when your television still works just fine. 

Money is driving college athletics and if you think that Michigan and/or the Big Ten is simply going to give back ALL THAT MONEY so that the conference can be 10 teams in close geographical proximity then you are going to be upset for quite a while. The Big Ten was the conference which got out in front of everyone else realizing media rights were much more important than brand name.  

MaizeAndBlueWahoo

June 30th, 2022 at 4:25 PM ^

And all that money makes college athletics better, how, exactly?  Are we as fans supposed to be excited that Alabama has, like, a waterfall in the locker room because they have TV money out the wazoo?

It's more like I'm wondering why everyone else is running out to buy a new 24" RCA, but in a mahogany cabinet this time.  The experience isn't actually better.

JonathanE

June 30th, 2022 at 5:23 PM ^

Every year (except last year) when the athletic department transfers their profits to the University the school says that it is better. A rising tide lifts all boats. You can talk of the excesses from football but that money has also raised salaries for non-revenue sports as well as equipment, travel, trainers and so on. 

BlueTimesTwo

June 30th, 2022 at 4:42 PM ^

If you care about tradition, I have some bad news for you. . . 

Money seems to be all that anybody cares about at this point.  The conference, the kids, and the coaches.  I am not naive enough to think that money shouldn't matter, but it is the only thing people are talking about.

It is like accepting an offer from a company based solely on the salary, without considering what the company does, who would be your boss, and who your coworkers would be.  It is a very mercenary approach, and it doesn't show any concern or commitment to building a long-term connection with said company, boss or coworkers.  Just get paid ASAP, and cut ties immediately if a higher offer comes along.  Being a Michigan wolverine means something to a lot of us, and I don't get the sense that many of the kids involved in these bidding wars will feel that way.  Maybe time will prove me wrong, but I doubt it.

Ideally there would be a middle ground, but none appears to be on the horizon.

BlueTimesTwo

July 1st, 2022 at 9:56 AM ^

Now to be fairrrrrr, Michigan (and JH in particular) really screwed ourselves in the "building relationships" department with the NFL dalliance and coaching turnover.  That's on us.  But I think that kids that are only chasing the highest payout are doing themselves a disservice.  Even Tom Brady was willing to take less money to help build championship teams.  I suppose it is possible for the talent gap to be so severe that a team of me-first players will beat one that is team-oriented, but we have also seen OSU teams (particularly on defense) that are far less than the sum of their parts.  I would like to think that there is value in recruiting players that have a team focus, but maybe I am just living in the past.

And I am all for helping them maximize their earning potential.  We mock the "transformational vs. transactional" language, but I get it.  If your wife only agreed to marry you after you won a literal bidding war against a bunch of other dudes, she may not be in it for the long haul.

NeverPunt

June 30th, 2022 at 2:12 PM ^

it's all part of the superconference plan. the B1G east will add difficult teams until eventually it can  separate into its own conference once it reaches ten teams. It will claim naming rights to the Big Ten.  The West will disintegrate into the Mountain West, Big 12 and Pac 10. fixed.

mackbru

June 30th, 2022 at 1:45 PM ^

This is brilliant if true. But you'd think they'd need to add a few more Western teams for balance.

Washington. Oregon. Cal. Stanford.

TrueBlue2003

June 30th, 2022 at 1:58 PM ^

If they went to 20, you'd effectively have two different conferences. Minnesota, Nebraska, Wisconsin and Iowa in a new "PAC10".

Not necessarily opposed to this, but they probably wouldn't even have any crossover games.  Play the nine teams in your division and then a true title game.

ESNY

June 30th, 2022 at 2:19 PM ^

Thats where they are going.  SEC super conference and B1G super conference and they'll be new Division 1 football programs. Then they'll split into divisions and the winners will meet in the super conference championship and then those winners will go to the national title game. 

The remnants are now Division 1AA.

ShadowStorm33

June 30th, 2022 at 2:34 PM ^

If they went to 20, you'd effectively have two different conferences.

Yeah, the Big 10 and Pac 10... (I know, I'm deliberately ignoring the rest of what you said).

But when expand to where you have super conferences where the divisions are essentially the old, pre-expansion conferences, what's the point...

trueblueintexas

June 30th, 2022 at 3:28 PM ^

Why have a title game and hurt a team's chance at the playoff? Let the two different divisions play it out and hopefully the winner of both divisions have a good enough record to make the playoff. This keeps The Game relevant because it will be for the division championship of the Big Ten East and USC can play Wisconsin at the end of the year as a Big Ten West division Championship.  

I'm sure this is what the SEC will end up doing. 

Don

June 30th, 2022 at 1:46 PM ^

Not that long ago I would have scoffed at rumors like this as ridiculous click-bait that nobody in their right mind would believe because the basic premise is nuts: two long-time members of the PAC leaving for a conference two time zones across the country requiring them to play yearly conference games in cold weather.

But since nothing else makes any sense in this country any longer, sure, why not.

bo_lives

June 30th, 2022 at 2:28 PM ^

Texas/OU to the SEC put the writing on the wall. The Big Ten has to make a move to keep up. USC/UCLA probably desperate to make themselves relevant again, the post-Carroll era has been rough for both. They are superb academic fits too. I'm not saying it this isn't insane but, but in context...