Tennessee and Virginia sue NCAA over NIL

It looks like the Tennessee and Virginia Attorneys General (or is it Attorney Generals?) filed a lawsuit alleging antitrust violations against the NCAA. This comes one day after one day after it was announced that the University of Tennessee received a Notice of Allegations from the NCAA for violations of NIL guidelines.

From this source:

The lawsuit filed in the Eastern District of Tennessee claims the NCAA is “enforcing rules that unfairly restrict how athletes can commercially use their name, image and likeness at a critical juncture in the recruiting calendar."

“These anticompetitive restrictions violate the Sherman Act, harm the States and the welfare of their athletes, and should be declared unlawful and enjoined.”

“Student-athletes generate massive revenues for the NCAA, its members, and corporations within the college sports industry, especially in football and basketball,” said Attorney General Miyares. “Student athletes should have more freedom over negotiating and earning money for their skills and ability. Colleges and universities benefit dramatically from the success of their student athletes - it’s only fair that student athletes also get the full picture of how they may benefit from their choice of school as well.” 

I'm not a lawyer, but this temporary injunction that UT is seeking looks like it could be significant:

The suit alleges that the NCAA has violated antitrust laws by denying athletes their ability to earn full compensation for their names, images and likenesses. The plaintiffs -- including the attorneys general of Tennessee and Virginia -- may, in a matter of days, seek a temporary injunction that could suspend the NCAA's NIL rules and limitations.