Enlightening Article About Josh Christopher's Recruitment via Brandon Quinn
https://twitter.com/BFQuinn/status/1250419713647112198
Brandon Quinn just released an article on The Athletic that details the finer details of Josh Christopher's recruitment. Obviously The Athletic is paywalled, but Quinn posted some screen shots of the article that I think tell plenty of details if you don't have a subscription like me.
Basically, Josh Christopher's father basically said that their main factor in picking a school was developing and increasing Josh's brand. He said "A college shouldn't be above a kid coming in and changing the direction of the school" and basically wanted the red carpet rolled out for him. Every decision that they made in the recruitment was calculated towards Josh's future pro prospects and earning endorsements. Josh is even planning on releasing a clothing line.
In my opinion, this is the exact type of kid we don't want in the future. We want someone who is going to buy into the culture and what Juwan and the university has to offer. It honestly sounds like Christopher was scared his light wouldn't shine quite bright enough if he came to Ann Arbor and personally I'm fine with that
April 15th, 2020 at 12:19 PM ^
Yeah this argument is rich. Playing on a 2nd tier Pac 12 team where most of the country doesn't even see their games televised? Unless ASU is a top 10 team next year or he averages 30 ppg, no one is going to know who he is until he makes a name for himself in the NBA (if makes it there)
I think the only argument is that Josh can go there and build his brand without ASU's brand washing out his own personal brand. At Michigan, I think it's possible that maybe he felt that his brand would get lost in football, Juwan Howard, school itself, etc. but obviously that's not true given how crazy and devoted our fans are
By playing 30+ minutes per game, with 30%+ offensive usage.
April 15th, 2020 at 10:51 AM ^
While I'm all for college athletes getting more compensation for what they do and figuring out a way to level the playing field when it comes to shady recruiting, this story summarizes one of the other challenges of chasing the 1-and-done player besides bag-men, AAU corruption, and shoe companies. These kids only plan to be in "school" for a few months and it is a challenge to get them motivated, focused, and coached up to contribute in a meaningful way. Coach Cal drives me nuts, but he's mostly figured out how to harness those types of stars and get them to contribute. There are a lot of stories of kids like that who are worried more about their brand, their stats, their ability to be a star, the coach building the program around them, etc.
They may be worth the risk at times, but they bring a new level of challenge to the program. I think that's what Beilein got fed up with. He knew that with another year of coaching and buying in that guys like Poole and Iggy would be even bigger stars and perhaps get drafted higher. They were already "gone" and ready for the NBA - which worked out reasonably well for them even if their rookie years were mostly full of struggles.
April 15th, 2020 at 12:00 PM ^
If the NCAA really enforced the Graduation Success Rate to the point where schools are really penalized severely for taking one and done's it may help the problem. I know coaches have no control over whether a kid leaves early. Bielien couldn't have know that Poole and Iggy would leave so early. However, once the kids leave, the school will need to find other kids that will stay in order to stay above the line.
Kentucky has one of the worst graduation rates. They should be banned from the tourney or lose scholarships. Let's see how that helps recruiting.
April 15th, 2020 at 10:53 AM ^
Sounds like a diva, and also seems miscalculated to me if he thinks he will grow his brand better in a garbage conference that is largely ignored when it comes to basketball. Not exactly upset they didn't get him with that all about me mindset he seems to have.
April 15th, 2020 at 10:54 AM ^
He'll be fine building his brand without Michigan. The NBA caters to fans of players, not fans of teams (pro or college). No one cares where Dwayne Wade went to college. They just like to watch his highlights. If Josh Christopher is as good as people think he will be, then he'll sleep through one year of college hoops and have success in the pros where the fanbase follows players first.
April 15th, 2020 at 11:07 AM ^
“Every decision that they made in the recruitment was calculated towards Josh's future pro prospects and earning endorsements.”
So what?
April 15th, 2020 at 11:07 AM ^
Truly makes no sense. This guy had a huge fanbase that would've followed his entire career if/when he goes to the NBA. ASU has zero fanbase I'm pretty sure. How did we even get that far in his recruitment? That's a testament to how good Juwan must be. Because we're not going to give his dad what he wants. I'm ok with that.
April 15th, 2020 at 11:09 AM ^
Honestly ... sounds like a smart kid to me. Milk the system instead of letting the system milk you.
April 15th, 2020 at 12:26 PM ^
Smart to build your brand, but if you actively misled the coaches just to tap into the fanbase, then you are acting in bad faith and have zero integrity. Self-promotion is one thing. Outright deception is another, and should not be celebrated.
The bad faith is by the system, not him. I'm not going to fault a kid for anything when he's being forced to play one year of college ball. The system is far more screwed up than the kid. And I could be wrong here, but couldn't it be as simple as him knowing that Todd was dipping, and then changing his mind to go play with his brother at ASU? I'm just not sure how much of this is justified, and how much of it is sour grapes from fans who got their hopes up, and "insiders" who got misled. At the end of the day, he's being forced to go to college, and he can change his mind whenever he wants up until he signs the papers. He's a kid.
April 15th, 2020 at 11:10 AM ^
so a school with the largest alumni base, and a very wealthy one at that with connections at Nike/Jourdan Brand, etc. wouldn't satisfy and even help with enhancing his brand?
Maybe I'm just looking for something that isn't there but, wouldn't losing a guy like Ty Rogers really hurt in this department? Michigan's AD should be investing heavily in this are imho. Ten years ago (or less) the attractive aspects for kids were all the new uniforms, now it's video/image promotional content. Need to recognize it and get back on top level.
April 15th, 2020 at 11:29 AM ^
Jourdan? What
gtfo
April 15th, 2020 at 11:35 AM ^
British spelling.
April 15th, 2020 at 11:45 AM ^
Lewis....Jourdan Lewis brand...duh
April 15th, 2020 at 11:12 AM ^
A lot of retconning going on in this thread to make folks feel better about the situation. If he had committed to Michigan this article would have been met with cheers of how smart he is to be planning his future so carefully, and thus he's a perfect fit for UofM.
April 15th, 2020 at 11:36 AM ^
That's probably what you'd be doing.
I on the other hand would hate this quote even if he went to Michigan, "A college shouldn't be above a kid coming in and changing the direction of the school".
Sorry.
April 15th, 2020 at 12:09 PM ^
I totally agree with UNCWolverine on this. That quote is cringeworthy at best. And I am being 100% completely honest when I say this, my first thought after reading the OPs cliffs notes was -- I am glad he chose ASU.
April 15th, 2020 at 12:04 PM ^
ehhh ... while your overall point is no doubt right, I don't think there's any doubt we'd have a good number of "wtf?" posts going on about some of those quotes from the family.
April 15th, 2020 at 12:18 PM ^
Sure, there would be issues with some of the quotes, but folks would be bending over backward to justify them or give him the benefit of the doubt. It's just funny how quickly people find something to justify their pivot from "This kid is going to be awesome!" to "We didn't want him anyway." All fanbases do stuff like this - the player is perfect for a team until he commits elsewhere, and then we didn't want him anyway. Stuff like this comes off as sour grapes.
April 15th, 2020 at 11:14 AM ^
The "brand" stuff is just cringeworthy. Focus on having great character while working hard at what you choose to do and the brand stuff (i.e. money) will follow. The fact that a parent encourages their teenage child to think like this is entirely unsurprising and sad. Just zero humility.
April 15th, 2020 at 11:14 AM ^
Sad if true. If the team does well then individual accomplishments will find a way to shine.
April 15th, 2020 at 11:16 AM ^
Didn't Michigan football have a player in similar circumstances? Rashan Gary is in the process of building a business empire using his football skills and earning power. Yet he was a person of character and integrity who understand how to play as a team player. I'm OK with kids wanting to maximize their earning potential. I'm not OK with them being selfish about it.
I think that's different though. Gary's sports agency on their website seems like he wants to use his image to help other athletes. The mission statement of the agency includes helping other athletes' mental health during and after their careers and also helping planning for post career along with the more standard duties of an agent.
Where as Christopher seems to only be building his brand for himself
Yup, that's exactly what I meant. Thank you for clarifying for me. You said it much better than I did.
April 15th, 2020 at 11:18 AM ^
Good luck to him in the NIT
April 15th, 2020 at 11:19 AM ^
Honestly, fuck him.
I hope Coach Howard does a better job of separating out the talented shit heads.
April 15th, 2020 at 11:23 AM ^
What ever happened to just playing basketball? The greats create themselves on the court first.
April 15th, 2020 at 11:25 AM ^
Sure sounds like he just used Michigan as a big name to hype up his recruitment, don't think he ever had any intention of coming here. If so, he just strung along one of the most well-liked and well-respected men in NBA circles, so he better hope his talent is can't-miss cuz that won't sit well with a lot of people. Either way, hope he enjoys building up his brand playing on a mediocre team in a shitty conference that will have very few nationally televised games.
Apparently he was a lock to ASU since the fall, so him leading us on basically seems like a fact at this point
April 15th, 2020 at 11:27 AM ^
Skimmed this post, skipped all the comments, not reading The Athletic:
I get why, say, this would be a bad culture fit for Beilein. I don't know that it is a bad fit for Juwan necessarily. If Juwan was averse to this, then presumably our recruitment would not have been so competitive. Were we being used the whole time just for his game? I mean, if so, oh well. If Juwan doesn't want a diva, then don't recruit divas. If he is fine with divas, then I want the diva. The dude would have only been here one year anywayz.
April 15th, 2020 at 11:33 AM ^
Not sure Arizona State is the place where your brand will shine most brightly, but hey, free country and all that.
April 15th, 2020 at 11:40 AM ^
Free country? Not anymore!
Boom, corona'd.
April 15th, 2020 at 11:34 AM ^
yeah, I would prefer we never recruit a top 10-15 kid. The risk/reward is upside at this point.
April 15th, 2020 at 11:41 AM ^
The risk seems pretty low here. Other than an open scholarship, which may yet be filled, we're in exactly the same place we were before he decided not to come here.
April 15th, 2020 at 11:37 AM ^
So glad that I was waiting (like some others) until he committed before I watched any of his videos.
April 15th, 2020 at 11:41 AM ^
I wish the young man all the best but sincerely hope that if there is a basketball season ASU goes 8-23 and finishes 11th in the PAC. Preferably with Luther Muhammad getting a waiver and using a year of eligibility.
No problem with a young man wanting to build his brand. If he thinks going to {/checks notes again to be absolutely sure} Arizona State and playing for {/checks notes, really want to be sure} Danny Hurley is going to get him where he wants to go, good luck.
April 15th, 2020 at 11:42 AM ^
No better way to expand your exposure than play for a pac 12 team with 0 final fours
April 15th, 2020 at 12:45 PM ^
The only way to think about it rationally is that he will be the instant BMOC across the entire PAC-12 at tipoff. Seriously, only Gonzaga has any name recognition in that conference. Oregon is a flash of light because the rest of that region has nothing. If he's as good as he (and everyone else) thinks, he'll own TV highlights west of the Mississippi. And it won't matter where he's playing, because he'll be playing against crap opponents.
BTW, Kansas? LOL!! When mentioning basketball in the western half of the country, Kansas is not included - Gonzaga is the power broker. But if you bring up 'blue bloods' or 'Eastern Powers', Kansas is included.
Gonzaga isn't in the PAC 12
April 15th, 2020 at 11:48 AM ^
This doesn't seem to be as big of a deal as many of you are making it out to be. Remember Rashan Gary and his own management company, logos, etc? We've had other football players with their own clothing/logos/brand. It's part of the process now since the NCAA won't let kids receive payment for their own likeness. Ironically, Juwan Howard is the one who got the short stick in this recruitment because the Fab Five was the crucible when it came to the NCAA exploiting players for their likeness. If anyone understood JC's perspective, it would be Juwan.
Obviously a kid can do this and really help steer the direction of a program overall, but no player will ever be bigger than University of Michigan, and if that quote in the OP is correct that might have been a deal breaker. UofM is fantastic and supporting athletes and helping them achieve whatever goes they have (even self branding), but UofM will always be first.
April 15th, 2020 at 12:12 PM ^
Rashan Gary's whole brand/logo/sports agency stuff was also embarrassing. Dude was the #1 recruit and didn't come close to living up to that billing (the whole "double teamed all the time" argument has been thoroughly debunked). He got outplayed by Winovich in college and Wino is already having a better pro career too.
Doing the whole brand thing before you've proved yourself against the pros is a bit premature.
April 15th, 2020 at 12:39 PM ^
This is a common mistake casual fans like yourself make and why you should refrain from evaluating football. Rashan Gary was a strong side end whose primary job in Brown's defense was to set the edge in the run game and he repeatedly had to do against doubles and triples with chips from TE's and RB's and pulling guards. Winovich was a weak side end who was free to rush the passer because of it. Put Gary at DT or WDE and his stats look a whole lot different. There's a reason one went in the top 15 and the other was a 4th round pick. Casuals man.
April 15th, 2020 at 12:55 PM ^
Is Rashan's brand even a thing at this point? I mean does it have sales or revenue? Seems unlikely. The best way to establish your brand a la Jordan is to actually accomplish things.
IIRC he managed his own contract, so he has a customer base of at least 1 and saved himself millions. It wasn't for nothing.
Rashan’s “agency” was a great way to avoid paying an agent out of his first contract. Beyond that, it’s nothing.
April 15th, 2020 at 11:52 AM ^
Yeah, why would we want a surefire NBA prospect on our roster? Michigan fans only complain about a kid being dramatic when they don't commit to Michigan.
In my opinion, this is the exact type of kid we don't want in the future.
April 15th, 2020 at 11:56 AM ^
It's the way he went about it. Stringing Juwan along for months when we could've been out pursuing other options. And then he decides to stay on the west coast, which is fine, but he doesn't even pick the biggest west coast brand name on his list. Instead he goes to Arizona State, whose only notable sports achievements of late are hiring Herm Edwards and having James Harden 10 years ago. No problem with an athlete trying to build up their brand but this dude went about it the completely wrong way.
April 15th, 2020 at 12:34 PM ^
Believe it or not, having a one and done on your team can make your team worse
Romeo Langford, Fultz, and Ben Simmons combined for 0 ncaa tournaments. Literally all of their schools had much better success in the years after them than with them