Why does paying players automatically mean a loss of integrity? I disagree with this premis, and here's why.

Submitted by jcorqian on December 5th, 2020 at 12:46 PM

Coaching drama aside (I admit to being a little fatigued by this issue), I wanted to further explore this notion of paying players and what exactly makes it wrong.  There’s no excuse for our poor play against the MSUs, Indianas, and Wisconsins of the world (and I am in favor of coaching season as a result), but I am also a firm believer that we will never catch OSU again unless the playing field is level in recruiting.  For context, I’m the guy that wrote this after our latest debacle against OSU last year:

https://mgoblog.com/diaries/data-driven-response-fire-harbaugh-and-unacceptable-crowd-what-trade-offs-are-you-willing

In that post, there is direct data on how schools like Ole Miss, Georgia, and OSU shot up the recruiting rankings when coaches known for paying recruits / playing dirty took over.

I’ve see this topic discussed on and off within the Michigan internet realm.  Oftentimes the argument against paying players boils down to what seems like a Kantian view of morality – following rules is always the right thing to do, and therefore having integrity means following the rules even when it disadvantages us.  The most common quote I see for those against paying players is something like “I would rather lose with integrity than win at all costs without it.”

I want to genuinely dive into that a bit more, because I’ll be honest – I don’t understand that view.  For context, I am a proud graduate of the university and love it as much as I love anything in this world.  Integrity is really important to me, and I do believe that the University of Michigan embodies it much more so many other institutions I have seen (for example, much more so than the Wharton School which I am also got a degree from and can use as a comparison point).  I agree that I don’t want UM’s integrity to be compromised, but I think the key questions are 1) what is actually moral, and 2) who defines it within the context of paying players or not?

From my view, I would argue that it is actually immoral to not pay players.  We live in America, which prides itself on being a capitalist society in which you are free to monetize your talents and abilities.  Football players – even those recruited to Michigan – have a miniscule chance to go to the NFL, and even if they do the average career is just a few short years.  Sure, you might get paid a few million during the average career, but that’s assuming you make it there in the first place.  That’s not nearly enough money to coast on for the rest of your life, especially after taxes and taking into account the setback in a non-football career that you would have just from a time / skill development perspective.  The point I’m making is that the longevity-adjusted career football earnings for the average Michigan football player is incredibly low – this isn’t an opinion, just a fact.

College football players likely work at the very least 40 hours a week on college football, in addition to being full-time students.  Their only compensation for that at the moment is a full scholarship, which is likely something like $75K all-in (just my estimate) per year.  That sounds good on the surface, but we should remember just how much revenue / profits that they are bringing in to the school.  In addition, they boost the school’s reputation, applications, outside interest, donations, and even academic standing (just look up how much Alabama has improved over Saban’s tenure in these factors).  What we are paying them today in scholarship value is like paying Mike Tyson a fixed $500K for a fight even though he is drawing in $100M in revenue.  I would argue that would not be morally fair.  Furthermore, other students attending the university specializing in theater or music or even business can freely monetize their own abilities while they are in school.  Why is it different for college football players?  Or maybe more directly, why does the university seem to make a different distinction for them?

I guess that it might be because the NCAA has rules that you can’t pay to recruit players, or pay them once they are in school.  Again, it’s back to this Kantian view of rules having to be followed in order to have integrity.  I’m sorry, but I don’t buy it.  To bring up an extreme example, think of the ancient Aztec society in which the rules were to conduct regular human sacrifices, oftentimes of young children.  Those were the rules set by the society.  A Kantian view might hold that those adhering to the rules have integrity, but I think most of us would rationally agree that murdering young children who didn’t want to be murdered is not a morally just action.  I know this example is obviously extreme, but I use it to simply establish what I believe is relatively obvious – just because something is a rule does not automatically make it morally just, nor does it make those following these  rules automatically have “integrity.”

Note that I am NOT talking about lowering academic standards / requirements for students – they should be expected to go to school and get a degree, unlike the UNCs of the world.  I am also NOT talking about loosening any legal standards or ethical standards for behavior.  These things all have very real negative consequences for the student-athlete, for the university, and for society as whole.  But in all of the discussions I’ve seen on paying players, I’ve never seen a single person actually make a compelling case on what the actual, real-life, negative impact for paying a player is (beyond the Kantian argument that it’s against the rules).  What is so bad about this in the real world?  What are the negative consequences of paying players?  I honestly don’t understand – from my view, I don’t really see any.  What I see is a capitalist society functioning as it should – allowing people to monetize a skill that they have developed instead of huge organizations to profit off those skills without sharing the financial rewards.  I also don’t understand what the harm is when many of these kids do not come from rich families in the top one percent and also have a very limited window (physically) to monetize their skills.  Ultimately, I don’t see what Alabama, Clemson, OSU, etc. are doing in terms of paying recruits as morally wrong.

This brings me to the second point, which is who actually defines paying players as wrong?  It’s certainly not the government or any legal ruling (in fact, I suspect that the government would actually be happy with this since the IRS would benefit).  Rather, it’s the NCAA.  This is where I think it’s just a complete and other joke.  The NCAA is as hypocritical an organization as exists in the Western world today.  They know exactly what Alabama, Clemson, OSU, etc. are doing (a five second internet search brings up all the proof that is needed) but do nothing to enforce their own rules.  Meanwhile, they let these organizations impose meaningless self-penalties to save face while bringing the hammer down more forcibly on less prominent schools to be seen as tough on enforcement.  The NCAA knows who butters its bread and doesn’t want to rock the boat – they are completely fine if the top schools pay their recruits so long as ratings are high and the money is flowing.  My question here is, why is abiding by the rules set by such a horrendously hypocritical and self-serving organization moral?  Why is it right to keep our hands tied while others flaunt these rules and laugh in our faces?  I’ve realized that whether it’s life in general, business, legal, whatever – a rule only has substance if it is enforceable.  If the NCAA chooses not to enforce it on purpose, even knowing that it takes place, why is the rule legitimate?  It is not, in my view.  (Note that I am not advocating that people do the wrong thing when certain rules are unenforceable – for example, just a because the EPA doesn’t have enough manpower to prevent a company from polluting too much doesn’t mean that the company should pollute more than its allocated amount…  that’s not what I am saying.  Polluting is obviously bad and has negative consequences.  In my view, paying players is not somehow inherently or morally wrong, nor does it have negative consequences.)

Ultimately, I don’t view paying players as somehow compromising integrity…  if anything, I believe that it’s the morally correct thing to do.  So, I’ve made my arguments.  I would be curious to get the board’s view.  Specifically, do you subscribe to a Kantian view that not breaking the rules is inherently moral (I can respect that, even if I disagree)?  If so, why?  What are the real-life negative consequences of paying players?  Finally, why should Michigan compete with one hand tied behind its back?

As always, I hope for a great discussion.  If you disagree with the premise (that Michigan doesn’t pay today on a systematic basis at least, and Alabama / Clemson / OSU / Georgia / LSU do – all of which is easily verifiable), then there’s nothing to talk about – we can’t have a conversation if facts are not agreed upon.  I would appreciate if you just skip this thread and go to the next one.  Thanks for reading, I appreciate it – and Go Blue!

Comments

crg

December 5th, 2020 at 5:18 PM ^

I'm not sure "exploited" is anywhere close to the correct assessment.

"Fortunate" and "privileged" may be more accurate.

If there is concern that the athletes are not being properly compensated per their market value, then maybe the question should be asked why they are being shut out of the commercial workforce in that field (thus needing to conduct fraud within the student-athlete stricture of university athletics in order to get "paid")?

jcorqian

December 5th, 2020 at 9:39 PM ^

I genuinely think that both parties benefit - clearly there are great plusses for the student athlete.  Maybe using the word "exploited" previously is going too far on my part.  It should be looked at more as a business negotiation - both sides bring some capabilities to the table and the result is a lot of value creation.  It's just that right now I think this value disproportionately accrues to the school (perhaps vastly so).

grumbler

December 6th, 2020 at 5:54 PM ^

If the players have such inherent value, why is no one but the university willing to pay for it?

College football makes a lot of money, but that is due to the universities, not the specific players.  The players come and go, and college football continues to make money.

If we want to share the wealth of college sports more equitably for the players, the first thing we should look at is eliminating the bullshit partial scholarships for sports like softball and baseball.

pescadero

December 7th, 2020 at 1:48 PM ^

" I'm not sure "exploited" is anywhere close to the correct assessment. "

It's almost certainly accurate for the top 5-10 players on the team.

In exchange, probably 50-60 players on the team are being compensated at more than their market value.

 

" the question should be asked why they are being shut out of the commercial workforce in that field "

1) They aren't. Only the NFL. They can play in the CFL and numerous semi-pro leagues for pay, right out of HS.

2) They are shut out of the NFL, because the NFL players union wants them shut out - and that is something completely within their legal rights to bargain for in their contract.

 

bo_lives

December 7th, 2020 at 5:33 PM ^

Bad argument. First of all, the fact that these young athletes are explicitly shut out of professional sports is certainly a serious problem. The NBA and NFL have chosen to let colleges function as the farm systems do in the baseball and hockey minor leagues. I don't think anyone really planned for it to develop this way, but it did. Based on the way things are now I think there needs to be a serious overhaul that includes a) compensating college players with actual wages at least somewhat proportional to the value they bring, and b) giving athletes the choice of not playing school. The NHL model is, I think, an intriguing test case. Allowing players to be drafted but still play in college seemingly works. There is no reason this can't be done for the NBA and NFL. 

The notion that the players are "committing fraud" is a disgusting take with downright racist undertones. The only people here committing anything resembling fraud are the admins in the athletic departments pulling in 6-figure salaries from revenue that is primarily generated by the players. None of these players would be on their respective college teams if they hadn't been explicitly recruited and admitted.

A more general problem is the ironclad monopolies asserted by the 4 major sports leagues in America. They need to be broken up and reformed to closer match the more free-market oriented European relegation system.

Mongo

December 5th, 2020 at 1:24 PM ^

The only issue I see paying players under the table is that it is a felony.  Tax evasion and money laundering are crimes in this country.  Unless the recipient or payer declares the payments to the IRS for tax purposes, these are high crimes.  Knowingly committing a felony to me is both stupid and unethical.  

DonAZ

December 5th, 2020 at 1:33 PM ^

When I first saw this post -- I scanned the headline and first paragraph, but didn't read the entirety of it -- my first thought was: "Well, the fundamental problem is that at present it's against the rules."  I hadn't considered the legal issues of tax evasion and the like, but you're right: that's another level of issue.

If the rules are changed and the payment is done above-board and with proper tax oversight ... then it's no longer a question of being "ethical."  It becomes a question of whether it's a good thing to do. 

I'm not a fan of it, but I've come to the conclusion it's inevitable.  It's so pervasive nowadays we may as well bring it above-board and conduct the practice in the light of day.  It'll kill what's left of college football, but I recognize not everyone agrees with that view I hold.

Tex_Ind_Blue

December 5th, 2020 at 2:05 PM ^

I would be surprised if under the table payments or really amateur model was ever a viable/tenable model. To be good at something takes a lot of time. Only those people can do it for free who have no worries about food-shelter-bare necessities of life. I do not begrudge them that privilege. I want to have that privilege myself. 

Coming back to athletics or football, I believe there are kids who will play the game for the fun of it. Absolutely. I also believe their level of play won't be as good as "those who are good at football". I believe, as US promotes capitalism, those who are good at football will want/demand some type of "payment" for their skills. There can be rules against providing such payments. And there will be folks who will circumvent those rules for their own pleasure. 

What's the solution? We need to stop being hypocrites. Either we admit that we would be fine to enjoy a much lower level of play a truly amateur system will give us. Or we admit that what we want has a price to pay and pay it.

jcorqian

December 5th, 2020 at 3:10 PM ^

I hadn't considered Mongo's point, which I probably should have.  I would certainly want longer-term for Michigan to lobby to change the rules so it could all be done in the light.  But anyway, I'm curious DonAZ in terms of your comment on whether it's something that's good to do even if it's all above-board.

This is what I don't understand - why is paying someone for their talent / ability bad?  And I'm not trying to single you out or attack this point of view at all, I am genuinely seeking to understand.  Not trying to provoke or be argumentative.  Appreciate your thoughts.

Blue Vet

December 5th, 2020 at 1:52 PM ^

Interesting discussion, with many valid points. However, you argue that players should be paid but it seems you confuse things by setting up a false dichotomy: paying players against the concept of integrity.

• NCAA rules prohibit paying players so it breaks rules to pay them. It violates integrity.

• BUT if the NCAA changes its rules to allow paying players, no rule is violated, and integrity remains intact.

Most of those who'd prefer to lose with integrity rather than cheat would be FINE changing the rules to pay players.

 

Mongo

December 5th, 2020 at 2:16 PM ^

The issue is P5 college football is corrupt. The money is huge and attracts criminal behavior. Even if paying players was allowed, cheating would continue in order to gain an advantage.  To eliminate the behavior the FBI would need to start investigating the issue like what happened in basketball. Hand out a few indictments to coaches like they did in basketball and the behavior would end quickly.

Edit - but I am in favor of players getting paid. Just not cheating with criminal payments under the table.  

jcorqian

December 5th, 2020 at 3:12 PM ^

At Blue Vet - sounds like you are making the Kantian argument, which again I can respect but do not agree.  I laid out why I think the rules are immoral, in this case.

Mongo, just to be clear, the criminal payments are due to the tax issue correct?  There's no legal issue / rule (from the government's standpoint) with players being paid correct, as long as they pay their taxes?  Just wanted to clarify.

Blue Vet

December 5th, 2020 at 3:57 PM ^

Ain't no Kant—or cant—in what I wrote.

It seems to me you're mushing two different points together:

• pay vs. not pay (issue of arbitrary human created rules)

• follow rules vs. break rules to win (issue of morality / integrity)

Few are arguing that it's immoral to pay players. Instead, the primary argument is that players shouldn't be paid while it's against the rules, but that it'd be best to CHANGE the rules so players CAN be paid. That would benefit players (your point) and, arguably, benefit UM, because it has money it can spend to pay more.

jcorqian

December 5th, 2020 at 6:14 PM ^

Yeah, I'm all for changing the rules so players can be paid.  Never said I wasn't.  That'd be awesome.  Obviously, some of the main schools that pay players today are going to fight against it, so I don't see it as a realistic option.  That would be the best solution, but do you really think it will happen?

I don't believe that I am mushing up the points.  Paying vs. not paying is the moral / integrity issue (my stance is that it is moral to pay); following rules vs. breaking them to win is the arbitrary human created rule (we arbitrarily decided players for whatever reason shouldn't be paid - since my stance is that it is moral to pay, then this rule shouldn't be followed).  Again, not saying I'm objectively "right" or anything - there is no objective answer here, just sharing what I believe.

grumbler

December 6th, 2020 at 6:00 PM ^

You use "arbitrary" here but the rules are not arbitrary at all.

The purpose of the rules, which schools and players voluntarily agree to, is to ensure fair competition.  That is hardly arbitrary, and you do your argument no service to pretend that it is.

Your assertion that your stance is moral is mere argument by assertion

Mongo

December 5th, 2020 at 4:16 PM ^

No legal issues paying players if above board.  IRS would need to develop guidelines - is it just more non-taxable scholarship money or is it actually taxable income? 

The under the table payments are "taxable gifts" when in excess of $15k per annum.  The payer is required to report all such payments to the IRS and pay the gift tax.  Avoidance is a felony. 

OSUMC Wolverine

December 5th, 2020 at 3:59 PM ^

I dont think players should get paid more than their room, board, tuition, likely unlimited academic support, and clothing in the one or two profitable sports at each school because the natural result would be to lose virtually all sports that dont make money as those student athletes are clearly worth less and arent needed. Federal law would need amended so that there only has to be economic reward (scholarships and salary) for profitable sports and not based on equality because clearly women's sports are not valuable in most instances (as are the majority of men's sports). Be happy and thankful to have an opportunity to attend college on someone else's dime. Many of us worked full time through all of our degrees because we were not blessed with that opportunity. There is nothing wrong with working hard when young to reap reward when one is older---its how most of society does it with rare exceptions. Why would anyone attend college and do all that work with no immediate gratification unless there is reward for your hard work in college in the future? (Intentionally dramatic and over the top---going into second career in media when I retire from my productive occupation)

 

jcorqian

December 5th, 2020 at 6:21 PM ^

Sorry, but I don't really agree here even though I think I appreciate where you are coming from.  Each student is not equally valuable to the university.  I also paid for my own way in life, so I understand working hard, being disciplined, etc.  I think that's great and respect everyone that does that.  Nothing against myself / others on that path.

But I didn't provide the same value to Michigan that a Devin Bush does.  My value to the university was probably my out-of-state tuition along with any donations I've made / will make in my life.  Bush's value is far higher since he is directly raising awareness and bringing in revenue for the athletic department, boosting university interest / applications, etc.  My belief is that Bush should capture more of the value that he is generating in the spirit of fairness.

pescadero

December 7th, 2020 at 1:53 PM ^

" Each student is not equally valuable to the university.  "

Correct.

...and each student doesn't equally "cost" the university either... but we basically charge them all the same tuition.

I mean - the student who needs disability tutors, and a disabled bathroom, etc. costs the university more than the average student - but we charge them the same.

 

zggolfer

December 5th, 2020 at 7:04 PM ^

Once you start down this road, where does it stop?  Money, cars, meals, tattoos, and academic favors and outright fraud come to mind.  Paying your players should get your program busted and penalties and probation should follow.

jcorqian

December 6th, 2020 at 8:37 AM ^

I don't follow basketball quite as much.  I know some stuff went down with the FBI but isn't there still a ton of rampant cheating going on, maybe more than football?  And that's what drove off JB?  Or are you saying that the FBI indictments were just for a few schools during a few tenures and those specific people stopped cheating?

Mongo

December 6th, 2020 at 9:36 AM ^

The FBI impact is recent.  The result will be felt over the next few years as recruits likely won't get paid by certain schools / shoe companies who were caught.  Could there be others that still cheat ?  Yes, but not as many given the heightened legal scrutiny.   Who really wants to get jail time, fired and/or fined ?  Threat of the FBI knocking on your door is now real.

L'Carpetron Do…

December 6th, 2020 at 2:08 PM ^

Wharton grad has shaky grasp of ethics (hah - I'm kidding, sorry, couldn't resist). But you raise some interesting points and get at the heart of the conundrum: does the program continue to abide by the rules even though they are outdated and unjust?

To answer your question, there are some legitimate ethical and moral reasons to continue to follow the rules. If Michigan were to make the decision to start employing "the bag" that raises a number of legal issues. As a few users have pointed out, those sort of illicit practices open up the parties involved to charges of fraud and tax evasion. There was also an interesting wrinkle to come out of the FBI case: bribery statutes do not apply to elected officials exclusively; coaches and athletic department employees at public schools are also government officials and are subject to bribery laws.

Plus, there is always the outside chance that the NCAA does start cracking down and you don't want to be caught cheating when the time comes. The Ed Martin scandal set back the basketball program for a solid decade, so Michigan likely doesn't want to go through that again.

And I don't think UGA, LSU, Alabama, Ole Miss, etc. are paying players because they're conscientious objectors. They're doing it because they think breaking these rules will give them an advantage, and that shows a lack of integrity.  But I would be infinitely more pissed if Michigan did pay for 5 star talent only for the coaches to put them in bad positions and not psych them up for games. 

I think the right thing to do would be for Michigan to just announce that they are going to start paying players a generous stipend for each season they play. And then dare the NCAA to do something about it. 

jcorqian

December 6th, 2020 at 2:29 PM ^

I like that idea a lot, to be honest.  Once the NCAA attacks, just present all the things that are going on at other schools and say do something about this and we'll remove our above board pay.  If the NCAA doesn't, just tell them to fuck off. 

The NCAA only has as much power as schools give it in the end, and I'm not sure why Michigan seems to be a supplicant on its knees all the time to a corrupt system that hurts us so much.  Totally behind going on the offensive.

PS - your little jab at Wharton is spot-on...  felt that the environment of the school was more condusive to pumping people up and making them feel good about themselves as opposed to always doing the right thing for society.  I can see why it led to some of its graduates doing the things they did (though I still think ultimately the person's personality is more responsible than environment).  I didn't particularly enjoy it that environment, though had a great time overall at the school / with friends.

Mongo

December 6th, 2020 at 2:49 PM ^

I don't think paying the players is really the issue.  If we did that, Alabama would do the same thing plus give them those damn cars.  Have you see the typical Alabama player's wheels, girls, jewelry and crib ?  They post shit on Instagram that is just flaunting it in the face of the NCAA and IRS. There is no enforcement of the rules or the laws ... P5 college football is just plain corrupt.  

jcorqian

December 6th, 2020 at 4:47 PM ^

Maybe ultimately you are right and it's a lost cause.  Anything that we do, those other schools would do more.  Maybe preserving the status quo is the best case scenario.  Just hard to buy that for me - it's a tough pill to swallow having to constantly compete with one hand tied behind your back.  I think at least trying to make the effort to have more parity is worth it.  Hard to just take it lying down.

grumbler

December 6th, 2020 at 6:20 PM ^

One of the problems with paying players above-board is that they become professionals, and the University has no remit to run a professional football team.  They could professionalize it and spin it off, I suppose.  But who would the professional team play?  No other NCAA program would play them (against the rules) and pro teams would slaughter them.  Playing semi-pro teams wouldn't generate enough revenue.

I'm resigned to being a second-fiddle team.  There's no real out except rules enforcement, and too many powerful voices in the sport are against that.

username03

December 6th, 2020 at 9:10 PM ^

There's under oath testimony that Michigan football players are being paid. Why do you want to completely ignore that so you can keep on with the poor Michigan can't possibly compete narrative?

Rockford Rams

December 6th, 2020 at 11:22 PM ^

Whenever a 5 star like Peppers, Dax, DPJ, or JJ sign with Michigan they are somehow above the fray and have the best of intentions, but if someone chooses to go to Bama, OSU, or Clemson they are dirty/all about the money/don't care about academics.

Maybe great players just want to go to the schools that give them the best shot at winning and those teams go to the playoffs almost every year.  Self fulfilling prophecy.

It doesn't always have to be some big conspiracy.  

Mongo

December 7th, 2020 at 9:54 AM ^

There are a multitude of things that holds down Michigan's recruiting success:

  1. academic entry - we don't take NCAA minimum scorers
  2. academic rigor - school is too hard for most kids focused on the NFL
  3. cold winters
  4. Much less elite high school players in Midwest than in SEC-land
  5. Program winning issues - no recent titles means less exposure
  6. Not enough / no $bag to overcome the negatives

We have a great chance to get elite players who are also the higher academic types. Our facilities and game-day experience are awesome and highly competitive.  But that pool of players is very shallow and we have to compete with teams like ND and Stanford who also have strong facilities.  Teams like Northwestern take a different approach and don't waste time / money on recruiting 'Bama type players.  Wisconsin is more like Northwestern.  We need to recruit our region much better, especially in Ohio.  

BrightonB

December 7th, 2020 at 7:10 PM ^

If they get a full ride scholarship that is a HUGE relief to a player not having to pay for that and it is an economic benefit to those players.  To me that is as good as paying a player.  My personal opinion is when you get payed to do something (like sports) you are considered a professional at that point.  I am not interested in college players being paid to be honest.  If it did go that route I feel it would have to fair across the board and I am not sure how you do that with the smaller schools.  Would have to be some sort of even pay benefit that all have to do.  If they make it a "get paid" system and you can pay what you want for a player then only the bigger schools will dominate (not that they kinda don't now) but I feel it really will be a lopsided event for large schools with deep pockets. 

I am ok with them making money off of signatures, shirts, video games, endorsements or other but not getting a paycheck from the school just to come play. 

gustave ferbert

December 8th, 2020 at 2:39 PM ^

It's not the morally correct thing to do.  Don't you recall when you were at Michigan, did you know any football players?  Not only were they treated like gods on campus, but they had a first class ticket to do whatever they wanted after graduation.  

I've compared it to getting a graduate degree at an ivy league school.  The curriculum is no different than what one would get at michigan.  But it's the network. Michigan football players have access to resources that no regular michigan student has.  The players I know that were third string and walk ons, went on to get lucrative investment banking jobs.   

I'm certain Al Glick or Stephen Ross has opportunities waiting for any michigan player.   

And if they opt for a fifth year they get tuition paid on  a master's degree.  

I agree with your point with this being on the NCAA.  If they aren't enforcing the rules, it's going to get worse and worse.  

 

tybert

December 9th, 2020 at 11:11 PM ^

I've felt like a free education was just a START - some other compensation should be fine - not 10s of 1000s but something should be fine. Heck the last UM jersey I bought is a road jersey w/o a name on back but number 15 when Breaston was killing our opponents w/special teams plays.

Why did he not get a cut?

Desert Wolverine

December 10th, 2020 at 2:32 PM ^

This conversation devolved rapidly into compensation for the so-called revenue sports, most specifically football.  The NCAA also has to pay attention that anything that they do for those student-athletes is going to have to address the non-revenue sports.  Given the evolution of the sports environment under Title IX, what do you think is going to happen when we start giving football players some thousands per year, cuz gee, they bring that revenue in, and some gymnists of both genders bring suit under equal protection interpretations.  Further, the arguement that some one is "getting rich" off the labors of the poor put upon athletes.  While the arguement could be made about the coaches salaries, the rest of the money goes into the coffers of the institution not any individuals.  Now you may posit that what is done with the money once the institution gets it in the system is inappropriate, and I woul dnot oppose that view, but ultimately at least a portion of those proceeds go to things like recreation facilities on campus for the use of the student body.