Speeding Up Games
Clearly TV has slowed down the college game. The number of commercial breaks greatly effect game flow whether you are at the game or watching on TV. I believe the answer improving the viewing product is adopting advertising elements from European football. Obviously, the money in European football is enormous. Not unlike football on this side of the Atlantic. TV coverage in Europe is practially wall-to-wall and networks pay large rights fees and make out just fine. And that is with a game that has 45 minutes...plus stoppage...of uninterrupted flow. So...how might that work with college football? How about this:
1. A narrow band at either the top or bottom of the screen that has one (silent) ad that can be exclusive to one advertiser for a specific period or time (a minute, five minutes, whatever). That band runs all game long. The ad can not move or be animated. So it might say "MgoBlog...Do Not Be Deceived." During down times (changes of possession, timeouts, measurements, reviews*, injuries) a larger proportion of the screen can be used for advertising but at least half the screen remains at the game and the announcers continue to announce.
2. There are two windows per quarter for a two minute ad break.
3. There is a three minute ad break between quarters.
4. Halftime remains at its current length.
The fundamental principle here, which appears to work for the Europeans, is fewer minutes of advertising makes the minutes that are available more valuable. And that permanent exclusive band along the top or bottom would be very valuable.
Less commercial time makes for a much more watchable game in the stands and in the family room. So folks, fire away...
*Side note: reviews should last no longer than one minute. If they can not find enough evidence to overturn within 60 seconds the ruling on the field stands.
November 28th, 2017 at 9:15 PM ^
At home there is a lot of competition for my weekend time.
November 28th, 2017 at 10:03 PM ^
Is it really that intolerable to wait through a few breaks in the game?
If only there were just "a few" of them...
November 28th, 2017 at 7:33 PM ^
November 28th, 2017 at 7:41 PM ^
of your ideas, but the ads don't seem to be going anywhere.
As others have mentioned, and others have shot down, not stopping the clock on every first down could certainly help speed things up. Maybe stop it last 2 (or 5 minutes, or something) of each half. Or at least, if it does stop every 1st down, get it started quicker.
In terms of reviews, I understand the player safety aspect, but the targeting reviews (which seem to happen at least once per game) take what seems like forever.
I am also not a fan of the automatic reviews that take place, like on scoring plays. Leave that to coaches and teams to challenge.
November 28th, 2017 at 10:05 PM ^
Stopping the clock on first down is one of the rules I like most about the college game over the pro game. Besides, they need that to allow for the chains to reset, etc.
But treating incomplete passes like runs out of bounds are now, would help quite a bit.
November 28th, 2017 at 7:48 PM ^
at every change of possession...that'd be a good start
November 28th, 2017 at 8:08 PM ^
You describe a far superior product and tha will help the advertisers too.
One replay improvement would be to get the zebras on the field a bigger screen. Those dudes are 50+, no way they can see that little thing well. Occastonally you even see them lean back a bit. Often hiliarious!
November 28th, 2017 at 8:10 PM ^
I'm 49, and this man speaks the truth.
Honestly, the time has come for Instant VR Replay.
That's a joke - it would be a shitshow.
November 28th, 2017 at 8:08 PM ^
I like it the way it is.
The solution is to cut out all the commercials, but that's not capitalism I guess.
If Bo were here, can you imagine what he'd say? He'd say "You can cut to commercial as much as you fucking want, but my boys will be moving the damn ball."
November 29th, 2017 at 1:00 AM ^
Honestly I would have mistaken this for a real Bo quote if you didn't talk about it in a hypothetical sense! Such pure gold! What a great man he was. I miss him so much.
November 28th, 2017 at 8:13 PM ^
November 28th, 2017 at 8:30 PM ^
November 28th, 2017 at 8:32 PM ^
November 28th, 2017 at 9:18 PM ^
but in the meantime, I just saw a story that said the UM-OSU game drew a great TV audience.
November 28th, 2017 at 8:34 PM ^
I'm afraid that whatever they would do to change things would make the experience that much worse than it already is.
It's bad, but manageable.
For commercial breaks I silence the TV, go use the facilities, quickly check messages, get a beer, throw the ball for my dog to fetch a few time.. By the time I get back in, game is back on.
That's my only middle finger to the advertisers who under ultimatum expect me to sit, stare and absorb their stupid sales pitches, jingles and overt misandry. Walking out of the room.
So no, I don't mind if things stay as they are in terms of college football games.
November 28th, 2017 at 8:46 PM ^
At home, it might be manageable. When you're at the stadium it sucks.
November 28th, 2017 at 8:50 PM ^
November 28th, 2017 at 9:02 PM ^
The TV timeouts are bad enough at home. I sat through two games this year, one at Waldo in Kalamazoo and one at Husky Stadium in Seattle, that were raining hard with temps below 40F. It was bad enough when the game was going, but utterly miserable during the iterminable and incessant TV timeouts.
Just double the cost of the ads and cut the number in half.
November 28th, 2017 at 10:06 PM ^
they'd find ways to add more of them.
November 28th, 2017 at 9:11 PM ^
I'm starting with the assumption that the networks absolutely require 21 minutes of commercials each half, and nothing is going to change that. That's where we are now--four 2m15s breaks every quarter, plus a 3-minute break betweek quarters.
So the problem is that those breaks are ridiculously long. What's the solution? More commercial breaks. Hear me out, though: more breaks, but shorter.
After every single punt or field goal miss, take a 60-second break. Every single touchdown or field goal made, take a 90-second break. Every single timeout called by a team, or breaks between quarters, take a 120-second break. Running a little low on commercial time toward the end of the half? Add 15 seconds or so to each break until you catch up. Once you hit your 21 minutes, no more breaks that half.
If you follow these rules in the OSU game, you get almost exactly 21 minutes of commercials per half. The breaks are shorter, so they are less obvious to people in the stadium, but there is still the same amount of commercial time to be sold.
November 28th, 2017 at 10:08 PM ^
How does that really differ from what is going on now? They take ad breaks during pretty much all of those times as is.
November 28th, 2017 at 11:49 PM ^
November 29th, 2017 at 6:37 AM ^
Yes, but most of those ad breaks are already being taken now. Scoring plays, punts and missed FGs are almost always followed by one.
November 29th, 2017 at 6:50 AM ^
November 28th, 2017 at 9:24 PM ^
Using our game on Saturday as example, if after a certain time early in the game Duracell just assumed that I now in fact understood that they are "Trusted Everywhere", that would helped. The same goes for a lot of the commercial timeouts on every network which carries a substantial amount of football. I get whiplash going from game to ad to game to ad on kickoffs too.
November 29th, 2017 at 5:57 AM ^
That Duracell in game ad pissed me off as I believe it was done while Kinnel was laying on the field after that big hit. I like the concept if that can be used to shorten the commercial breaks, but the timing of that ad sucked.
November 28th, 2017 at 9:55 PM ^
The biggest reason games are so long these days (aside from commercials) is that there is more passing than ever, and especially more incomplete passes, stopping the clock much more often.
Several years ago they changed the rules on running out of bounds in all but the last several minutes of the half- the clock restarts when the referee sets the ball. The same should apply for incomplete passes: the game clock restarts when the ball is reset, untill the last 3(?) minutes of the half. This would make most games more uniform in length which broadcasters and fans might appreciate in terms of scheduling.
Also:
Use stoppages in play for brief one minute breaks instead of those long breaks between drives:
1. Replay review situations: what matters most is the result of the review, not what the announcing booth projects based on five different camera angles. As soon as a review is called, take a 1-minute commercial break. [Anybody know how long they are? Minimum? Average]?
One minute is usually enough time for TV to find the definitive shot(s) and maybe even the referee to make the indication of the ruling, which can be recorded and replayed for viewers if it occurs before the commercial break finishes. The telling shot with an insert of the official ruling will take only a few seconds, so they can be ready to play in as little as 70 seconds.
TV should like that one, because it is pausing during a moment of suspense (as to the result), and the break is not too long, which catches more eyeballs than a 30 second spot buried on three for four minutes of interruption.
2.Take a similar 1-minute break for any injury timeout.
[Broadcasters might use this break for health-care related ads, but maybe I am just being cynical]
November 29th, 2017 at 12:58 AM ^
November 29th, 2017 at 7:23 AM ^
There is a major flaw in this idea (though I really like the idea!). It creates more time between games where those talking heads fill air with banal blabbering...we need to solve this as well for the primary idea to be successful!
November 29th, 2017 at 9:12 AM ^
I have nothing to add to this other than to join the choir on how awful this was this season. I can do without five minutes of the Red Hat Man on the field every time there's a timeout, especially when it means Special K is going to get hot and heavy with the BEATZ so loud I can't even think.
I would also point out that the OP is pretty much conceding the fact that college football is now a vehicle for advertising, not a sport supported by advertising. When the sport itself is completely reconfigured so Duracell can sell some batteries and Larry Culpepper can sell Dr. Pepper, it's time to start reconsidering some things.