OT: Is the Jordan brand losing its appeal?

Still wish we had the Nike symbol on our jersey.

BBB!!!!!!

Not if we win while wearing it. Then its quality brand image grows exponentially. Let's get about the whole winning thing shall we.

this many replies in and no crying jordan?

I've been wearing MTA Pros for years.

They are about to expand to a couple of other schools, which will add some more hype and new markets.

The shifts in resale are just nuts.  In 2015, Jordan was 96% of the resale market and Adidas was 1%.  Now, Adidas is at 45%.  In two years!

Wouldn't this article be better served to be posted in like mid-May?

Personally I think the deisgn team for Jordan is weak. Even if you look at the non uniform gear they released, its pretty forgettable. And I don't mean crazy designs are needed. They fuck up the basics. Moreover, the jumpman on many pieces of apparel unbalances the designs. They would never do it, but the jumpman belongs on the back up near the neck.

The brand's Michigan line, for one, is both ugly and wildly overpriced. It deserves to suffer right now. Greedy bastards.

There is no doubting that Adidas stylists/designers have absolutely killed it in the last few years.  

Yeezy/Kanye brought Adidas a ton of intrigue and hype, even though not that much merchandise was sold. They capitalized on that big time to introduce the boosts, and some of their other signature shoes. Guys like Harden and Lillard have great looking stylish shoes becuase of their design teams. I am someone who has been loyal to Nike and Jumpman for a long time, but Adidas has done very well lately. 

On the flip side, I don't really love Jordan shoes lately. I love the Jordan 31s, but otherwise have not bought any shoes from them in a while. All their models feel dated. Meanwhile, Adidas has very stylish shoes you can wear with most outfits. 

who cares, we got a boatload of money from them and they look cool and recruits like it

Oh no! Looks like we need to go back to Adidas!

As an inner city HS coach, my opinion is as follows. The Jordan brand has perception issues, and I feel like we were almost duped into helping MJ and Nike fix them. The widespread perception, accurate or not, is that "J's" (retro shoes, etc., the lifeblood of the brand) are different than Jumpman brand shoes and gear. And when you look at the cleats we wear, and the Jumpmans sold at Foot Locker, on Eastbay, etc., you can see why. In my opinion Jumpmans are ugly as shit, I'm sorry. And nearly every kid that I know feels the same way. My adolescent sons will not wear them at all. Why dont we wear the retro Jordans with UM colors?? Big mistake imo. I feel like Jumpman won big with us because theyve learned people aren't rushing to cop those ugly ass shoes like ppl did with Js over the decades, particularly young people and the trendsetters/sneakerheads that the brand has always depended on. Which is probably why they're so much cheaper than the "real Jordans" and why Nike was so set on us wearing Jumpmans instead.

No not at all, it's just that ADIDAS came out with a lot of really awesome shoes the past few years. Since they brought over Kanye, completely changed their shoe designs and actually have lower priced average shoes (Yeezys withstanding)

Adidas makes ugly stuff and frankly, their logo doesn't have the same cache as the Jumpman or Swoosh.

Couldn't care less about shoe sales to non-college sports fans. 

People go crazy over Jordans. When MDen had an exclusive adidas Damian Lillard shoe in Michigan colors in 2014, no one gave a crap and they had a very hard time selling them all. Not even sure if they did.

The AJ Trainer 1 sold out literally in minutes last year and were seen later on in the months that followed for 3x the retail price. 

Hell no what kind of dumb thought is that?

Ive never seen so many people in Michigan gear in my life. Jordan is still considered a fresh ass brand especially in urban areas

Jordan brand will forever be popular because...........Jordan.

I predict another thread about this once this one cycles down off the front page.

Jumpman is cool, I just like the old shoes.  For Michigan gear I actually prefer the swoosh to the JM logo.  Maybe it's my age group, but the swoosh compliments the M well.

Give me me Troop and British Knights any day of the week.