OT: College football experienced largest attendance drop in 34 years this season

Submitted by UMxWolverines on
Even though most in charge don't want to listen to us, it's pretty easy to see the problem...ticket prices and game time length. Then add in all the bullshit rules stadiums have come up with like no bringing in your own water, food, or anything like beach balls, toilet paper, marshmallows, flag poles, or cowbells. Oh, and no push ups for touchdowns either. So, you're expected to come and stay for 4 hours while standing there doing nothing for most of the game. https://www.cbssports.com/college-football/news/college-football-heads-…

M-Dog

February 13th, 2018 at 3:40 PM ^

It's not just that the games are too long now, it's that they are also too choppy when you are in the stands.

There are way too many intermittent delays, and they are way too long.

My son entered high school this year, so I started watching high school football games.  i enjoyed them way more than I thought I would, and his school is not even very good.

There is a flow to the game.  There are minimal pauses for non-game action.  The game moves.

There is not all the waiting around that there is in a Big House game.

 

stephenrjking

February 13th, 2018 at 4:42 PM ^

As a zealous Michigan fan who loves live sports, I love the idea of spending a day tailgating, attending a game, and so on. (So on for me is getting back home quickly to watch the other games that are on, mind you). 

But as a person with a family and things to do, when it's not Michigan I can appreciate games that are short. I've been to one of each UMD women's hockey and men's basketball in the last month and they were great. The cost was perfect (free in this case, but the tickets aren't expensive anyway and parking was free for both), I left home a half hour before gametime, I got a full day's worth of real life in beforehand, I didn't need to buy any food, my kids had fun, and I was home in under three hours. 

Different universe from Michigan Stadium or even Crisler and Yost.

Engin77

February 13th, 2018 at 3:42 PM ^

  Games are scheduled for the TV viewing audience, not for fans in the stadium.  No longer bound to Saturdays, some leagues play on Mondays, Tuesdays, Thursdays or Fridays.  And the prime time Saturday games in Eastern and Central time zones aren't stadium-fan friendly;  who wants to battle traffic and drive any distance when games end around midnight.

  It's not surprising that attendance is dropping (everywhere but big ten).

 

SFBlue

February 13th, 2018 at 3:48 PM ^

The issue identified in this article is correct: the decline is led by students. You can see this at Michigan games, and in other games in the conference (I noticed it at 'Bama games, too.)

What is driving this to me is the game times. All of the good games are slated for prime time television on the east coast. That means games are scheduled for when students (and alums for that matter) may have better things to do. 

SFBlue

February 13th, 2018 at 5:22 PM ^

Agree that it is good to mix in a prime time game for Michigan fans once a year. But looking around at the other games, and the sport generally, there is a tilt towards later kickoffs for TV purposes. The noon EST slot has become a boneyard. Like, it's Rutgers Northwestern time. 

BJNavarre

February 13th, 2018 at 3:51 PM ^

I think there are 4 big factors:

1) Ticket prices. For students, Michigan's tickets are about the same price as 25 years ago (adjusted for inflation), but more for everyone else.

2) Replays. Fans claim to want them, but they just take time away from being able to watch actual football, and are boring. Just get rid of them. There will be more or less the same amount of controversy anyway.

3) Crappy scheduling. This has improved significantly in recent years, but college football is still suffering from the effects of every team scheduling multiple tomato cans every year. They added a 12th game only to have every team fill it with garbage. That was a bad idea.

4) Cultural. For 50 years or so, college football was the best thing on TV for a lot of people, but now is it the best thing on TV or the internet? I just think younger people who would be college football fans a generation ago, probably spend their free time on their tablet or something else. Plus the issues with #2+3 give them less reason to watch.

House Mother

February 13th, 2018 at 4:02 PM ^

I prefer watching the MMB high-stepping out of the tunnel pre-game than the talking heads in HD. I love the game day experience and if it is a good day for Michigan I can usually watch it again that week on BTN...in 60 minutes no less.

UMinSF

February 13th, 2018 at 4:10 PM ^

Obviously related. The TV money-grab has really damaged college football. 

Instead of catering to fans actually attending games, most decisions are made for the benefit of TV (and TV $$).

Endless TV timeouts, changes to game times, etc. hurt the in-game atmosphere, but IMO all that TV money has also moved college football far closer to professionalism. Coaching salaries and all other aspects of the current arms race wouldn't be so prominent without the explosion of TV money. 

And personally, I can't stand replay. Do people really believe replay has improved football?

 

 

GoBlueUSMC

February 13th, 2018 at 4:12 PM ^

The Atlanta Falcons had the lowest cost of concession on the NFL last year after slashing prices to be more affordable, and instead of losing profit, they actually MADE MORE MONEY.

Fans bought far more, and caused a gross increase in concession sales with the cheaper priced items.

Not saying I know economics, but why doesn't Michigan try this?  I spent over 60 bucks in concessions when I was at the night game this past year against Minnesota.

lilpenny1316

February 13th, 2018 at 4:12 PM ^

Tickets in the late 90s were $100 for the entire home schedule.  It didn't go up that much in my four years.  I honestly don't know why tickets would ever get raised on the students.  Not only do most pay thousands to go to school, but that four hour break is a great time to decompress after a week of studies.

On top of that, here are a few things they could do:

1. Scrap the neutral site non-conference games again.  We went a long time without them and survived.  If Alabama wants to play FSU, Wisconsin or USC, then don't be a chicken and play them in a "neutral site" venue a few hours from campus.

2. Incentivize strong non-conference scheduling in the CFP standings.  Teams should be docked for playing bad Group of Five teams.  Teams should also be docked big time for playing an FCS team.

3. Upgrade the WiFi in these stadiums.  The kids want to stay plugged in, so give them what they want in between these ridiculously long TV timeouts.

Outside of giving people free tix with their Coca-Cola, I don't know what else they can do.

Ty Butterfield

February 13th, 2018 at 4:15 PM ^

For me it isn’t the prices or commercials or anything else people have mentioned. I finally gave up my tickets because Michigan cannot win big games and I don’t see that changing. If they had won against OSU this season I would have renewed.

los barcos

February 13th, 2018 at 4:29 PM ^

I'll fork over a couple hundred bucks for one marquee game a year, but why would I drop a grand or more for season tickets to watch blowouts against Cinncinati, Air Force, Rutgers, or Maryland? 

Expansion has killed attedance.  Every year you have a couple MAC cupcakes but now you get a couple garbage B1G teams - there's no sense going to those games when its over by the 3rd quarter and half the stadium empties out.

Next year's home schedule is:

WMU

SMU

Nebraska

Maryland

Wisconsin

PSU

Indiana

That's possibly three but likely only two ranked teams and no rivals.  If Michigan's attendance was down this year, it will be even lower next...

I imagine it's the same across the country. College football is turning into the NFL - no one cares about Browns versus Titans because there's no history there.   What is the draw for Nebraska to play Purdue every year?  Or West Virginia against Kansas State?  You can go on down the line...I like my team but couldn't care less who they play about 75% of the time.  

EDIT: I just went through the schedule when my brother attended UM from 1996-1999.  During those four seasons (96, 96, 98, 99) they played ONE MAC team, Hawaii, and Rice.  Those are the only games against mid-major (or less) competition - three over four years.  

lippesq

February 13th, 2018 at 4:20 PM ^

While I agree with a lot of the points made about HDTV, ticket prices, etc., I think people might be understimating the importance of the discussion around concussions and the ongoing damage football does to those who play it. My daughter and her friends (all UofM students) have brought up the ethical issue of watching their peers damage themselves for life multiple times when explaining their lukewarm interest in attending games. Football, in general, is decreasing in popularity as a result of this and I expect that trend is just beginning to gather speed.

Boner Stabone

February 13th, 2018 at 4:20 PM ^

Price is just too much for my middle class family.  I simply cannot afford to go to a game anymore. 

In 2015, I was able to scrape some money together to take my oldest daughter to her first game and we had an incredible day watching Michigan curbstomp Northwestern, but with a wife and 4 kids now, it is just not a feasible outing for all of us to do. 

stephenrjking

February 13th, 2018 at 4:33 PM ^

This is going to sound weird but I am anxious to get to the Stadium within the next two years with my two oldest, who can and do enjoy going to games... because my younger two are not quite that old yet and any older and they will legit feel left out of something they could just as easily do, and I can't afford to take everyone.

If I go soon, my oldest two (who already came to the goal-line-stand game in Minneapolis two years ago) will have a great time and I can wait a few years to take the younger two when it's their "turn." Wait much longer and it will be hard to decide who can't go to an event I've waited their entire lives to attend.

trueblueintexas

February 13th, 2018 at 4:31 PM ^

Over the past couple of years men in suits get alarmed at the decrease in attendance of college basketball and football games. 

They start to blame technology, the fans, game rules, and society.

And yet somehow, they fail to recognize any issues with commercial intrusion into games, goofy-ass game time starts which change week to week to accomodate television programing, the continued seperation of athletes from the general student population, soaring ticket and concession prices, and rampant cheating altering the balance of competition. 

Sorry, as a fan, I'm smarter than that. That's why I went to college.

 

 

Michigan Arrogance

February 13th, 2018 at 4:37 PM ^

1) Cost: obvs

2) TV Timeouts/DVR: no one mentioned this but with modern DVR tech, it's soooo easy to start the game at home 45 mins into it and zip thru the commercials, QTR and Halftimes, dumb reviews, etc. That's the TV difference b/t now and 20 years ago: DVR.

3) a few have mentioned this but I'll expand on it: "Frat Bros." That's right. You know the douchebags that think they own the place and feel they are entitled to have everyone know that they think the own the place. Drunk, obnoxious, not kid friendly, not funny, not really enjoying it b/c they clearly have anger issues, hate on the opponent (or their own team) in hateful ways.

those guys should be kicked out of the stadium but no, the rest of us have to suck it up. Well, fuck that shit - I'd rather watch it at home with DVR with people that aren't complete douchbags. I can kick the douchbags out of my house/not let them in and thus don't have to deal with those mouthbreathers.

StraightDave

February 13th, 2018 at 4:38 PM ^

To watch UM play Alabama in my own backyard here in Dallas. There was no way in hell I was going to waste that much money again and so I watched the Florida game from my home.

Elitist Bastard

February 13th, 2018 at 4:41 PM ^

It's not just football.  10 years ago you couldn't find a ticket to a NASCAR race.  Now the tracks are removing seating to lower the number of empty seats showing during the telecast.  Price, the economy, quality HDTV, they all play a role.  Not to mention there are just so many entertainment options nowadays.  You carry around a device daily that can bring you just about any entertainment you want.  It's a different world.

JamieH

February 13th, 2018 at 5:39 PM ^

They have been seeing a steep decline in attendance for years now and have not been able to stem the tide no matter what changes they make.  Not sure it is an apples to apples with college football, as football has been popular for FAR longer than NASCAR, but it does show that once the worm turns, it can be hard to stem the tide. 

stephenrjking

February 13th, 2018 at 6:59 PM ^

Motor Racing should be a big fat warning sign for management of every sport. For nearly 100 years automobile racing was a mainstay of American sports culture. The Indy 500 was a Memorial Day institution that drew sellout crowds and huge tv audiences, and other races were attended by thousands across multiple types of racing and sanctioning bodies.

NASCAR crested as Indycar was destroying itself with the split (perhaps the most destructive political meltdown in sports history) and became, ever so briefly, a behemoth.

But, while they still have a dedicated fanbase, they have permanently receded from prominence. There's stilll, like the NHL, a niche to fill that will last, but it's not the same. And the rest of auto racing is irrevocably different. It is unlikely that there will ever be the same kind of sponsorship money and fan attention that there was 30-50 years ago. The culture simply doesn't support it anymore.

If it can happen to the Indy 500, it can happen to anything. Even football.

4roses

February 13th, 2018 at 4:49 PM ^

Lots of great thoughts regarding what needs to be fixed, but how about we spend a little more time analyzing the #'s. Pieces pop up like this all the time regarding attendance and ratings and they all have the same formula: make a single comparison, put it in a context that provides a WOW headline, throw down a bunch of meandering opinions, lace with some non-relevant facts and Voila! Here's a serious sports/business article. In this specific case, what exactly does "largest drop in 34 years" mean? A 3.2% drop in avergae per game attendance. Ceratinly not ideal, but attendance at football is not somethign that you grow each year at 10% like you're some kind of business selling a product made on an asembly line. Growing attendance essentially requires expansion of stadiums (sorry, you can't count on getting more people to the Illinois & Rutgers of the world - there will always be bottom feeders that can't draw). And while there has been some notable expansion over the last 20 plus years (Michigan, ND, Penn State, Texas A & M come to mind) there has also been additional teams added to D1 that bring the average attendance down. Overall holding steady seems like the best case scenario and guess what you find when you look at the #s? In 1983 avergae/game attendance was 42,162 and in 2017 it was 42,203. There's probably some more digging and analysis to be done on this, but after a cursory look I can't say that there's some new, huge problem that needs addressing.      

Perkis-Size Me

February 13th, 2018 at 4:50 PM ^

It's not hard to see why. Games are longer, they're considerably more expensive for a whole family to attend, so many TV timeouts, and for the price of a hot dog and small coke at the stadium, you might as well go to Zingermann's down the street because you're going to pay the same amount there but for a far better meal. And with all these neutral games in sterile, corporate NFL stadiums, a lot of the mystique of big time football games has been taken away. USC and Alabama don't play home and homes anymore. They play one game in effing JerryWorld. Sometimes its just easier (and far cheaper) to watch on the couch. 

The fan experience has lessened considerably, but as long as all this money is being made off of the sport, you shouldn't ever expect it to stop. And I don't blame the conferences, cable companies or broadcasting companies for whoring themselves out for this. I can't definitively say I wouldn't do it either if I were the one making the decisions. 

College football is a business. Whether we want to admit it or not. And business is a boomin'. If you're staring at a multi-million dollar paycheck, you'd be hard-pressed to find ANYONE who would turn that away. I'm sure a lot of them wish we could have a more "purified" experience like we did back in the good old days, but then again, walking home with a cool couple million in your pocket feels even better. 

 

garde

February 13th, 2018 at 4:58 PM ^

Live in NYC and don't know what tickets costs at the Big House, but I refuse to go to a pro sports game here in NYC because prices are aburd. I will watch on TV and use my money on concerts since a majority of the music I listen to is confined to clubs and not arenas.But I got to think cost is the number one driver for this.

B-Nut-GoBlue

February 13th, 2018 at 5:51 PM ^

This.  It's all about championships now instead of overall season-long good competition (most teams even know they don't have a shot) and so therefore scheduling gets affected and weak ass overall season schedules.  And that's added to the stupid conference expansions and removing age-old rivalries for...Rutgers.

yzerman19

February 13th, 2018 at 5:27 PM ^

camera angles do not allow you to see the whole field, the routes develop and the coverage, etc.  I agree the game day experience pretty much sucks now, but high quality tv's do not give you the same feel for what's going on as being there.  although if you are in an end zone, good luck figuring out how far each play went until they spot the ball.  

I like having my scotch and bathroom nearby, so for my money, the gameday in the suite is the best way to watch because you have other games on tv while the man in the red hat is halting everything.  it's warm, you are at the game, and you are not crammed into a 20 inch wide seat next to larry the cable guy.  so civilized.

B-Nut-GoBlue

February 13th, 2018 at 5:47 PM ^

Larger separation between upper and middle class and the cost of attending sporting events these days (especially for a family) and no shit...attendance is down.  That and I personally would mostly rather sit at home in front of 65 inches of 4k/UHD...as noted, game atmospheres kind of suck.

vablue

February 13th, 2018 at 5:55 PM ^

Football reached peak popularity and is regressing toward the norm. There are a million reasons why attendance dropped and we can all pick are own personal problem to blame it on, but reality football peaked and was more dominant in its category than any business/sport can maintain over time. It is regressing toward a more sustainable level of popularity.

wildbackdunesman

February 13th, 2018 at 6:00 PM ^

There are too many advantages to staying home to be honest, especially if it isn't a big game.

If I stay home I can:
(1) Watch the game in HD, pause and rewind any plays I wanted a second look at on my command.
(2) Easily grab a snack or make the bathroom without missing a play.
(3) Have better and cheaper food during the game.
(4) Not spend 3 hours to get there and 3 hours to get back, which means more time with my kids.
(5) I can take a quick jog out in the sanddunes during halftime if I need to relieve the stress of the sputtering offense.
(6) Save money and buy stocks with it.

 

There are advantages of going to games too, but when half the home schedule isn't as interesting of a match up...

Jalm

February 13th, 2018 at 6:45 PM ^

The way were playing lately I want to be able to move on with my day when I want to and not be stuck in a bowl watching us run the same pass routes every down.

BlueHills

February 13th, 2018 at 6:56 PM ^

Television, the playoffs making so many games meaningless, too many bowls, too many TV time outs, late starting times (3:30 is late if you have plans on a Saturday night), crowds, traffic, parking, and probably a million other things are negatively affecting the desirability of attending games. Another factor that doesn’t get discussed a lot is that the fans whose generation routinely filled stadiums are getting older - it’s hard for older fans to attend a game, and if you’re over a certain age, it’s tiring to stand for a whole game because folks won’t sit down. This news is hardly surprising.

sicdog

February 13th, 2018 at 7:55 PM ^

Unless it's a big game, I have no desire to go to a game.  Tickets are too high, game is too long, no alcohol and your seat is way too small.