NIL collective donations tax exempt?

Submitted by k.o.k.Law on January 30th, 2023 at 9:16 AM

I wonder if this will hold up?

Not a tax lawyer, so I have no idea.

If it does, would REALLY open up the floodgates from wealthy boosters.

"Across the country, groups known as collectives have sprung up to channel money to high school and transfer-willing superstars looking to finally get their cut of the multibillion-dollar enterprise that is college athletics. Some of the groups — at least five by Forbes’ count — do so as IRS-approved, tax-exempt organizations. Rather than stuffing paper bags with cash in the hopes of luring a can’t-miss prospect to campus, donors can make “charitable” gifts that, after a bit of transmogrification, are every bit as tax deductible as a check sent to St. Jude.

Among those are collectives loosely affiliated with Notre Dame, Clemson, the University of Iowa, the University of Texas and the University of Oklahoma. None of the five responded to Forbes’ requests for comment."

from Forbes article paywalled https://www.forbes.com/sites/brandonkochkodin/2023/01/28/looking-for-a-tax-break-buy-your-alma-mater-its-next-football-star/?cdlcid=6304ae7cf9c34d13102bb586&utm_campaign=dailydozen&utm_medium=email&utm_source=newsletter&sh=3ec63b581a5e

MadGatter

January 30th, 2023 at 1:45 PM ^

I was reading up on Ohio State's collective from their own site (thefoundationohio.com) and basically what they are doing is having athletes attend events for real charities in central Ohio and then the collective is paying for their attendance to go to such events. 

The series of events as I understood it:

1. Donor gives NIL collective money

2. NIL collective partners with local charity

3. Local charity puts on an event and asks NIL collective to send in OSU players to it for promotional purposes/hype it up (like a celebrity appearance) 

4. NIL collective gives OSU player money for them to show up to the event

5. NIL collective claims the original donation to the collective from the donor can be tax-deductible because it is going to a charitable cause (in this case the player showing up to charity events)

Now I'm just a big dumb engineer that doesn't understand the intricacies of tax law, but it certainly seems sketchy. Why does the charity not just contract these players directly to show up to their events? Because what the charities would pay the players (in a fair market) is not near the magnitude the collective would pay (because its not actually about the charity appearance). It seems to me like a big tax evasion scheme

Idk maybe there are other examples in the real world that give this precedent that I am not aware of? It just seems awfully sketchy to me

WirlingDirvish

January 30th, 2023 at 1:30 PM ^

The nonprofits purpose isn't to pay people millions of dollars tho. Their purpose is to accomplish some charitable work, paying people is just a method of driving the charitable act. 

NIL collectives stated purpose is to get athletes to play a sport at your favorite university. 

If st Jude were to hire the Michigan quarterback to be in an advertisement and you were to donate to st Jude because of it then it would be tax deductible.

JonnyHintz

January 30th, 2023 at 3:11 PM ^

The money the player receives would be taxable as income. The same way employees of a non-profit have their wages taxed. 
 

This concept isn’t paying the players directly, it’s talking about people donating to a collective which then distributes money to players. So people would (in theory) be able to claim the donations to the collective as “charitable donations” and be tax-exempt. The collective itself operates as a non-profit and would be tax-exempt. But the money that is transferred to the players would then be taxable income. 
 

I’m also not a tax lawyer so I have no clue if that would hold up. But it’s more complex than your comment implies. FWIW, I doubt NIL donations would be tax exempt but again, not a tax lawyer

WirlingDirvish

January 30th, 2023 at 3:31 PM ^

I realize I'm oversimplifying a comment on a message board. 

The IRS is seriously underfunded and it's investigatory capacity is not where it should be, so it's entirely possible for someone to set up a not for profit charity that gets approved but serves no charitable purpose. That doesn't mean that they would survive scrutiny. What charitable purpose would an NIL collective serve? Arranging for players to show up at a hospital for a photo op don't count otherwise every sports agency in the country would be not for profit.

JonnyHintz

January 30th, 2023 at 5:47 PM ^

It’s important to acknowledge here that “non-profit” is a misnomer and doesn’t mean “not for profit.” It simply defines where the profits that are made can go. That being said, non-profits don’t have to be a charity. There are plenty of non-profits that don’t qualify as a charity.
 

For example, the University of Michigan athletic department is a non-profit. It is obviously not a charity. The department can profit, and just reported a rather large one. Donations made are often able to be written off, but all wages paid to department employees are taxable income. An NIL collective, according to the scenario described in the OP, would operate in a somewhat similar manner.

 

Long story short, an NIL collective IS a nonprofit and does enjoy tax exemptions. Not being a tax lawyer, I couldn’t tell you how extensive those exemptions are and whether it extends to donations made to the organization being a tax write-off. 
 

I doubt an NIL collective would qualify, but the IRS has weird rules about what does and doesn’t qualify. But it does extend beyond charities. Volunteer fire departments for example are deductible. 

oriental andrew

January 30th, 2023 at 9:28 AM ^

I am also not a tax lawyer, accountant, or anything of that ilk, but this seems like a major stretch. I can't see how this would be charitable in any way. It's not like a fund-raiser to send kids to band camp. This looks, feels, and smells like BS. 

Hotel Putingrad

January 30th, 2023 at 2:35 PM ^

Only about half of the $7.3 billion St. Jude has received in contributions in the past five fiscal years went to the hospital’s research and caring for patients, according to its financial filings with the Internal Revenue Service. About 30% covered the cost of its fundraising operations, and the remaining 20%, or $1 of every $5 donated, increased its reserve fund. 

https://www.google.com/amp/s/www.propublica.org/article/st-jude-hoards-billions-while-many-of-its-families-drain-their-savings/amp

 

LSA91

January 30th, 2023 at 9:28 AM ^

Yeah, that's an emerging issue.

Here is a different, non-paywalled article discussing the issue.  (And here is an article about how to post in-line links on MGoBlog, if that's of interest.)

Basically, the idea is:

(1) Theoretically, NIL payments are for the kids to use their name, image and likeness for someone else to advertise or make video games or whatever.

(2) So you start a fund that hires the kids to make "stop vaping" ads or do meet and greets at the local children's hospital.

Therefore, theoretically, you the donor are spending your money to help the anti-vaping campaign or children's hospital, which is a charitable purpose and therefore potentially tax deductable. We'll have to see whether the IRS buys it.

Note that one more question is whether you the donor are getting anything of value back. Even with a normal charity, if you donate $100 and get a tote bag, you're only eligible to deduct ($100 - value of tote bag.)  So even donations directly to the athletic department can be tax deductible, but only if you don't get special seat rights or other perks in return.

Here, the key questions are likely to be (1) is donating to a fund that pays players to make charitable appearances charitable, and (2) what are the donors getting back if anything?

I'm not the IRS, but I can see the argument - a donation straight to the athletic department could be tax deductible, and so could a donation to the children's hospital, and this is sort of mixing the two.

Blue In NC

January 30th, 2023 at 9:51 AM ^

I can see a very, very strained argument, but ultimately it's a sham argument.  These collectives raise money, take their cut (presumably for profit) and most importantly, the amount of money that the athletes are paid is directly related to the amount of money raised by the collective.  These collectives should not be qualified as non-profits (although I understand there's another sham argument why they are).  And from the donor's perspective, these players clearly are getting paid to perform services (i.e. play football) unless the collective in question is a true NIL-only licensor and I have not seen any evidence of that.  And any reference to "the same as St Jude" is borderline offensive.

LSA91

January 30th, 2023 at 9:57 AM ^

As I said downthread, I could see the IRS arguing that the "value" of the NIL appearance isn't equal to the payment.

For example, if I promise to pay an incoming 5* player $1 million to make some tweets reminding people not to litter. Are those ads really "worth" $1 million?  I think you'd have to look at influencer payments for comps and try to figure out whether it would be reasonable to believe the kid is going to mature into someone with that level of influence over the course of the contract.

On the other hand, let's say the appearance is only "worth" $500,000 and I pay the kid $1 million.  What's the purpose of the other $500,000?  I think it's to assist the university in earning money and raising its profile by winning football games, and assisting the university in earning money and raising its profile is also a charitable purpose.  It's tricky.

I'mTheStig

January 30th, 2023 at 9:31 AM ^

Didn't read the article because of paywall... 

... but the non attorney in me wonders if since NIL is essentially wages (pay for performance), so Federal applies but varies by state.

^ which may give Florida and Texas an edge over other states (say California) just like for free agents in professional sports.

Booted Blue in PA

January 30th, 2023 at 9:42 AM ^

If the organization that the donation is paid to is a charity and the charity chooses to hire the student athlete as a spokesperson.....  I don't see why the donation wouldn't be tax deductible..  

The trick would be in creating an NIL entity that falls under the IRS guidelines as a charity of non-profit.

 

LSA91

January 30th, 2023 at 9:48 AM ^

One wrinkle might be whether the fund is paying the true value of the appearance.

If the fund pays $3 million to UnstoppableThrowGod Smith to post Twitter ads encouraging people not to litter, I could see the IRS saying something like the "true value" of the Twitter posts to the anti-littering charity is closer to $50,000.  Of course, at that point, what is the purpose of the other $2.95 million?  Is it effectively a donation to the University?  That's tax-deductible too!

Blue In NC

January 30th, 2023 at 11:01 AM ^

I find it difficult to believe that a collective will ultimately hold up as a valid 501c3.  What exactly is the charitable purpose of the collective?  Even if the collective has some side charity projects, the vast majority of the funds are pay for play directly to the players with no charitable purpose whatsoever (and UBI if there is any charitable purpose). When a nonprofit has the majority of its funds unrelated to any charitable purpose, it would lose its tax exempt status.  If you run it through the university and the university is now paying its athletes directly, I would argue that jeopardizes the university's tax exempt status.   

LSA91

January 30th, 2023 at 3:08 PM ^

If you were designing this for maximum defensibility, you would set it up a separate collective that's designed to:

1) Pay UM players to engage in charitable outreach, and not to appear for any non-charitable events.  (So all the NIL appearances would be for charities).  

2) Clarify that the donors don't receive any personal benefit, or account for any perks and deduct those from the value of any contributions, and

3) State that the payment of players is *itself* charitable because it is designed to increase the University of Michigan's income and reputation.

I'm still not sure that the IRS would buy it, but I think it's an argument you could make in good faith.

---

a) If a children's hospital wanted you to donate so that they could hire Selena Gomez to be their spokesperson, that would be charitable, even if Selena was making money.

b) If you donated directly to the UM athletic program to pay for snacks for the lacrosse team or to help pay the salary of a lacrosse analyst that they wanted to hire, that would also be charitable.

So if you see the NIL payments as what they pretend to be and somewhat are (paying the kids for their appearances) and direct those appearances to a charity, then that's charitable.  

Or if you see the NIL payments as what they "really" are (contributing money so the UM athletic program can pay players and improve the athletic teams), that's charitable too, because it's spending money to help the university.

 

(Note: all of the above assumes that you and the charity fill out the correct forms and you don't get a personal benefit.)

Amazinblu

January 30th, 2023 at 9:48 AM ^

As others point out - IF there are actions taken by a student athlete that result in direct support to a recognized 501 (c) 3 organization, then there's probably merit.

On the other hand, let's say you're a QB for a college team and a car dealer gives you, or provides you with the use of a Mercedes AMG G63.  I don't see how this can be remotely defined as a charitable donation.   I could see the auto dealer describing it as a marketing expense - but, it's certainly not charitable.

Nearby - Michigan has at least three athletes who have directed some of their NIL monies to charitable efforts.   Those athletes are Blake, JJ, and Moody.   Blake has conducted activities where holiday meals and school supplies are provided to specific communities (which I would define as "in need"), JJ supports health care related entities, and Moody had an agreement for donations to be made to Mott.   

My "guess" is - the players can deduct monies from their tax liability for appropriate donations to those organizations - and, that would be recognized / noted when the player files their taxes.    In the above cases, it seems like Blake and JJ made direct contributions to 501 (c) 3 entities, while Moody may have had an "NIL Partner" donate directly to Mott's on his behalf.  In Moody's case - my gut says the charitable donation would be recognized by Moody's NIL Partner, and not by Moody himself.

Wolverine in The 614

January 30th, 2023 at 10:08 AM ^

Are the universities not officially allowed to be involved with the collectives so that the IRS can get their pound of flesh out of this?  If they aren't involved then you're not making a donation to the University by definition.  

 

 

I am not a tax attorney, or any kind of attorney actually, but I have seen every episode of Law & Order, including all of the ones with UofD High alum Michael Moriarty.

 

 

bluesalt

January 30th, 2023 at 10:27 AM ^

My spouse is a tax attorney who used to work in the tax exempt entities division in the IRS.  This topic came up between us a few months ago, and her answer was that they could be c3s if they went about it correctly.  The concept abhorred her, but there was certainly room in the law for it.

Perkis-Size Me

January 30th, 2023 at 10:38 AM ^

If you make this tax exempt, it’s essentially introducing napalm into an already out of control forest fire.

NIL is already the Wild West. This would make it so much worse. As others here have said, you use NIL to pay a player for a service. I don’t see how that can possibly be advocated for tax exempt status.

Shit, if you do that, you might as well make political donations tax exempt as well and really send us all to hell.

GoBluePhil

January 30th, 2023 at 10:46 AM ^

There are several bills that have been submitted in Congress to eliminate tax deductions for NIL deals.  NIL Collectives are filing for Non Profit status and getting around the required taxable income issues.  If Congress does pass some of these bills, NIL Collectives will be required to 1099 all contributors.  This will most likely reduce NIL deals.  Just what the NCAA wanted.

J. Redux

January 30th, 2023 at 11:44 AM ^

Huh?  They wouldn't be required to "1099 all contributors."  That doesn't even make sense.  You don't get a 1099 for buying a dishwasher.

They might be required to 1099 all recipients, and if they're not charitable organizations under 501(c)3, then the contributors can't take a tax donation, but they don't receive a 1099 for not being able to write off their donation.

ST3

January 30th, 2023 at 11:11 AM ^

I find this thread very interesting. A couple weeks ago, Warde was getting lambasted because he wouldn’t go along with Harbaugh’s friend’s plan to start a 501c3 NIL collective. Take Warde out of the equation and 90% of the people here think tax deductible NIL contributions are a bad idea.

MGoOhNo

January 30th, 2023 at 4:15 PM ^

When you take over $1M to do a job, and something goes sideways, it will always be your fault. #expectations

Harbaugh got whacked 50% after Covid year. One bad year.

Warde has had nothing but a string of failures and maintains his salary plus benefits plus COLAs.

Our “staff/admin” cost line item exceeds our respective “revenue generators” (coaches/players) cost line item. Two of these line items generate revenue. One of them does not, but those people are more expensive?

This is a joke.

Team 101

January 30th, 2023 at 11:30 AM ^

The text of Section 501(c)(3) of the Internal Revenue Code is below:

"Corporations, and any community chest, fund, or foundation, organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, or educational purposes, or to foster national or international amateur sports competition (but only if no part of its activities involve the provision of athletic facilities or equipment), or for the prevention of cruelty to children or animals, no part of the net earnings of which inures to the benefit of any private shareholder or individual, no substantial part of the activities of which is carrying on propaganda, or otherwise attempting, to influence legislation (except as otherwise provided in subsection (h)), and which does not participate in, or intervene in (including the publishing or distributing of statements), any political campaign on behalf of (or in opposition to) any candidate for public office."

As said above certain NIL payments could fit within this purpose.  For example, a church could pay Blake Corum to sign autographs at its fundraiser and donations to the church could be deductible.  However, it would not be deductible if the donation was being made to the church with the purpose of the church giving to Blake Corum so he stays at Michigan another year.

Jon06

January 30th, 2023 at 3:47 PM ^

I probably only think this because I live in Sweden, but the simple solution to the problem you guys are seeing is to end all of this nonsense by eliminating tax deductions entirely so as to increase taxes so that the government has sufficient revenue to fund all desirable social programs that actually deserve taxpayer support at appropriate levels. Voilà! Problem solved.

Of course, very few of you would actually go for this, but presumably only for reasons I will think are very bad.

Sambojangles

January 30th, 2023 at 6:04 PM ^

A good way to avoid expert responses is to post during the period when tax accountants are all busy with client work and don't spend time on message boards. 

In any case, as Team 101 posted, the text of Sec. 501(c)(3) does include the phrase "to foster national...amateur sports competition" which is helpful to building a case that a collective is for a charitable purpose. The workaround mentioned in the Stinson article (posted by LSA91) was also instructive. It involves a third party charity to essentially act as a launderer for the money. 

To repeat my understanding, the flow of cash is:

Donor gives $$$ to 501(c)(3) NIL Collective (deductible). NIL Collective then gives $$$ to "real" charity (normal inter-charity transfers). Charity then hires Student-Athlete to appear on behalf of charity, paid for by Donor/Collective money. And they get the positive vibes of the athlete NIL on top.

I'm a CPA, and I think this generally would stand up to scrutiny (assuming the NIL comp amount is reasonable given the service, which is not a case the IRS is likely to make as it's such a nebulous area). Functionally, it's no different than a donor hiring the S-A to do commercials and billboards for their company, like the Mike Morse law firm relationship. In both cases, the donors deduct the cost and the athlete has taxable compensation on the payment. While initially it feels icky, I think it can generally be done in a legal way. 

Sambojangles

January 30th, 2023 at 9:28 PM ^

Maybe. But it's a super hard case for the IRS to make that Donor W really intended his donation as an enticement for player Z to come to his favorite school, when the money runs through Collective X and Charity Y on the way. The connection isn't strong enough and I doubt the IRS has much interest in litigating it on a case by case basis. 

The IRS or Congress could do some quick rulemaking to try and curb this. IRS enforcement could threaten to closely look at the charitable status of one of the bigger ones and hope to make an example enough to scare everyone else off. But the way that I understand it, as I described it above, seems to work. 

Also, I'm not even sure it's a bad thing overall. Players get paid, do some fun charity work to earn it, and it all seems relatively above board and legit. Does it matter if the payment on the front end is deductible as a business expense or charitable contribution?

Mattinboots

January 30th, 2023 at 7:08 PM ^

To be tax deductible, it has to be a charitable gift. If you pay $500 a plate for a fundraiser dinner, only the amount above the amount of the cost of the dinner is deductible. 
 

If the donation to the charity is then paid to the player, that’s really what you’re paying for: a good product on the field. I don’t see this holding up ever.