Dave Brandon Out At Toys 'R' Us - Back to Sports

Submitted by Everyone Murders on

It's hard to glean from this ARTICLE whether the move was voluntary or not, but Dave Brandon and Toys 'R' Us have severed ties so that Brandon can join the Washington Redskins as their new Senior Vice President - Marketing & Public Relations.  Quotes?  Quotes:

 

Joshua Bekenstein, Board of Directors, Toys 'R' Us:  We appreciate all that Dave Brandon has done on behalf of Toys 'R' Us, coming in at a difficult time and righting the Toys 'R' Us ship.  While we have had to work through employee and retail unit right-sizing, we believe that Dave's tireless efforts have increased the overall enterprise's value and we appreciate all he's done.  While store closings and employee right-sizing will continue in his absence, Dave Brandon really jumpstarted that process, and the stakeholders appreciate his efforts.
Daniel M. Snyder, Owner, Washington Redskins Football Club:  The entire Redskins organization is thrilled to welcome Dave Brandon into his new role directing the Redskins' marketing and community relations efforts.  The Redskins play an outsize role in both the DC metropolitan community and across the nation, and we think that Dave is the perfect choice to solidify and maximize those relationships.  Dave has a strong sports and PR background, and is the ideal man for the job.  Dave helped to rebuild the University of Michigan sports programs, including hiring Jim Hackett, and has made each place he has worked a stronger, more familial environment.
Dave Brandon, SVP - Marketing & PR, Washington Redskins Football Club:  I am thrilled to join the Redskins and assist Dan Snyder, Jay Gruden, and (Director of Football Operations) Paul Kelly in my new role.  And I am especially excited to continue to cement the Redskins' nationwide brand, and find new and innovative ways to continue to honor Native American culture through the Redskins' brand.  I also look forward to working with the club on public education of currently overstated CTE and concussion issues.

Timnotep

April 1st, 2016 at 8:41 AM ^

For some reason I thought Schlissel hired Jim Hackett... mostly it was the fact that Brandon was already out when he was hired. Also Hackett just doesn't seem like the type of guy Brandon would've hired.

Everyone Murders

April 1st, 2016 at 9:16 AM ^

I doubt it even got that far.  I think Dave was told "you remember Jim Hackett, right?  - we think it would be great if, before you resign, you selected him as an interim AD" and Brandon said "resign? - who said I was ..., ooooooohhhh, yes, I want to resign".

I think Brandon's real choice would have been someone just as loathsome as Dave Brandon himself.

Wolverine Devotee

April 1st, 2016 at 8:45 AM ^

"We want to provide the WOW FACTOR™ to all of our Washington® fans. This will start with a retail activation for a promotion that requires the purchase of two (2) Coca-Cola products, which will yield a pair of free tickets to the DirecTV® FanZone®."

bringthewood

April 1st, 2016 at 8:55 AM ^

Absolutely believable, until you get to the Brandon quotes - which are excellent by the way. And I'm sure he would consider that job a step down, maybe he would take the President of the Redskins job. Very well done!

samsoccer7

April 1st, 2016 at 8:58 AM ^

"Overstated CTE and concussion issues" - see Shane Morris. Then again I'm not surprised. That line really makes me think this is an April fools' joke.

wayneandgarth

April 1st, 2016 at 8:59 AM ^

His tenure there won't be long either.  Not only because he is a dick, but because the Redskins, with their team name must chew through PR guys.  How long can anyone last?

JBE

April 1st, 2016 at 9:04 AM ^

It looks like you got about half the people here believing this April Fools. Pretty solid work. It also shows that people never really click on the Article.

EastCoast Esq.

April 1st, 2016 at 9:13 AM ^

How is this real life? Daniel Snyder managed to hire one of the only people in this country who is more tone deaf than himself...

As an Eagles fan, I am laughing. The Eagles are in bad shape right now, but at least we don't have Brandon.

EDIT: Damn. Nice one.

matty blue

April 1st, 2016 at 9:14 AM ^

i look forward to dave brandon getting into email pissing matches with native americans over the washington football club's loathsome team name.