OT: Omaha Steaks Broaches Snap Count Endorsement Deal with Peyton Manning
An idea was sparked in the minds of the marketing gurus at Omaha Steaks when Peyton Manning barked "Omaha" over 40 times in the Bronco victory over the Chargers.
Apparently, the gurus may be willing to pay to hear "Omaha Steaks" instead.
http://espn.go.com/nfl/playoffs/2013/story/_/id/10298373/2013-nfl-playo…
Personally, I'm hoping Hooters can fill the ad space.
Wing Right...36-26-36...Hooters...set Hut!
Hoo would you like to see Peyton endorse?
.
January 15th, 2014 at 8:42 PM ^
One of Peyton's usual audibles earlier in the season was "Papa John's," so he's already been doing this.
January 15th, 2014 at 8:43 PM ^
You serious, Clark?
January 15th, 2014 at 8:48 PM ^
was from a wise-guy Philadelphia Eagles defender, not Manning.
That's the first I've heard of it, so what do I know?
January 15th, 2014 at 11:22 PM ^
I don't know if I believe that. It sounded an awful lot like Peyton saying it.
January 15th, 2014 at 8:45 PM ^
Would be awesome to see QB's start doing this. Fans will love it when their team takes a delay of game due to the QB trying to get an advertisement out before the snap.
January 16th, 2014 at 10:44 AM ^
I'm guessing the rules committe would ban this, nothing that could effect the game like that. Omaha steaks probably just floated the story for free publicity and its working.
January 15th, 2014 at 8:52 PM ^
Those are good steaks, Walter.
January 15th, 2014 at 9:11 PM ^
I can buy a delicious steak from my local butcher, cut to my specifications, for half of what those yahoos charge for shoe leather.
And as a marketer myself, I must say, not EVERY potential market for impressions needs to be exploited, folks. This makes me think of Taledega Nights.
"The sticker is dangerous and inconvinent, but I do love Fig Newtons."
January 15th, 2014 at 9:25 PM ^
My mother sends me some every year for my birthday. I can't bring myself to complain about free steaks.
January 15th, 2014 at 11:02 PM ^
After your first sentence I thought you meant she sent you fig newtons.
"Happy Birthday, Frito. Here's some delicious fig newtons, again."
January 15th, 2014 at 9:27 PM ^
The quality of Omaha Steaks can be had for less by any butcher that stocks choice and prime cuts. Besides, Omaha Steaks freeze their product, as does Allen Brothers for that matter, so there is that previously frozen aspect.
Speaking of Allen Brothers, a superior product to Omaha Steaks but probably too many syllables for a proper snap count.
January 15th, 2014 at 9:46 PM ^
January 15th, 2014 at 8:54 PM ^
I'd like to see Terrell Pryor endorse Cash For Gold.
January 15th, 2014 at 8:55 PM ^
January 15th, 2014 at 8:56 PM ^
They don't mean he'd actually call out "Omaha Steaks" during an audible, do they? I read the article and it still isn't clear to me.
January 15th, 2014 at 9:28 PM ^
calls out "Omaha, Omaha".
January 16th, 2014 at 11:35 AM ^
Yeah, but is he actually going to switch that to "Omaha Steaks!" during the game for $$$?
January 15th, 2014 at 9:00 PM ^
Preparation H.
Viagra
Depends
Trojan
January 15th, 2014 at 9:12 PM ^
Some lower paid QBs might run the clock to :01 every play.
McDonalds, Chevy, McDonalds, Chevy, Nextel, Nextel, Super8, Nextel, Chevy, Super8, Sony, Hut-1, Pizza Hut-2, Target, Chevy, Sony,Target, Nextel, McDonalds, Ready, Chevy, Ready, Hut-2, Pizza Hut-1, Set, Chevy, Sony, Hike.
Mr. Subliminal would have nothing on these guys.
January 15th, 2014 at 9:30 PM ^
I've always assumed Manning called was Ready Ready. But it well could be he was saying O'Reilly, O'Reilly. As in O'Reilly Auto parts.
January 15th, 2014 at 9:38 PM ^
Wouldn't it then be . . . O O O O'Reilly's Autoparts.
Now I'll have that jingle in my head all night.
January 15th, 2014 at 9:46 PM ^
Thanks
January 15th, 2014 at 11:20 PM ^
January 15th, 2014 at 9:15 PM ^
Ads are absolutely next. You will have to have audible words approved by the NFL marketing department before they can be used.
January 15th, 2014 at 9:16 PM ^
I am trying to think about how Manning would actually work this into an audible at the line. It might very well something along these lines - "36 Porterhouse....36 Porterhouse....Medium Rare Served Au Jus....Hut!"
I am not sure how far the Broncos would be willing to go to accommodate Omaha Steaks, of course, but this could be amusing.
January 15th, 2014 at 9:40 PM ^
was a common call on our line, along with things like' tango', 'out', 'delta', etc. one easy one would be 'off' which was said on certain blocking set ups and gets you right into camping season.
following up on what rocherster blue said above, the possiblities are endless: 'everREADY, 409, Blue! Tractor! (a nod to new holland tractors), GO-Daddy!'
January 15th, 2014 at 9:55 PM ^
And when we were victorious, I didn't fall into their trap by boasting of our win with a humiliating double entendre.
January 15th, 2014 at 9:46 PM ^
January 16th, 2014 at 9:27 AM ^
It's safe for everyday use.
January 15th, 2014 at 10:04 PM ^
For me, Omaha Steaks represents one of the biggest dong-punches of my life.
Imagine a house full of MMB kids moving into an off-campus house in the middle of August, who open their basement freezer to find several boxes with the Omaha Steaks logo on the side left behind by a previous tenant. Then imagine said MMB kids saving those boxes of expensive steaks as a tasty post-Band Week gift for themselves.
Then imagine the look on the faces of five sunburned, tired, worn-out MMB kids after Band Week when they open those boxes of Omaha Steaks and get ready to prep the grill, only to find they're actually just tinfoil-wrapped baked potatoes.
/dongpunch
January 15th, 2014 at 10:08 PM ^
I don't know about you Bando, but when I find steaks left from a previous tenant, my first thought isn't "mmmm .... dinner."
It's more like "I wonder if this is a dead body."
January 15th, 2014 at 10:10 PM ^
I mean, supposedly some of these dudes were b-school types, so... I guess there's a chance?
January 15th, 2014 at 10:19 PM ^
Who freezes a baked potato? They aren't exactly difficult to prepare.
January 15th, 2014 at 10:09 PM ^
January 15th, 2014 at 10:10 PM ^
We'll have Devin calling audibles by screaming "Buffalo Wild Wings"
January 16th, 2014 at 9:36 AM ^
January 15th, 2014 at 10:26 PM ^
From the article:
ESPN.com asked two sponsorship-evaluation companies, Front Row Analytics and Joyce Julius & Associates, to project how much, in equivalent ad value, a quarterback's mention at the line of scrimmage would be worth to a brand.
For this weekend's conference championship games, Front Row Analytics says each mention during an audible would be worth $150,000. Joyce Julius projects the value to be higher -- $500,000. For the Super Bowl, Front Row Analytics says each mention would be worth $400,000 in equivalent ad value, while Joyce Julius says each mention during the title game would be worth $1.3 million.
January 15th, 2014 at 10:51 PM ^
for otherwise banned advertising:
Winston, Salem, Marlboro, Newport. Although, Marlboro might be a tip off to the FCC.
January 16th, 2014 at 12:52 AM ^
Brandy, Heather, Channing, Brianna, Amber, Serena, Melody, Dakota, Sierra, Bambi, Crystal, Samantha, Autumn, Ruby, Taylor, Tara, Tammy, Lauren, Charlene, Chantelle, Courtney, Misty, Jenny, Krista, Mindy, Noel, Shelby, Trina, Reba, Cassandra, Nikki, Kelsey, Shawna, Jolene, Urleen, Claudia, Savannah, Casey, Dolly, Kendra, Kylie, Chloe, Devon, Emmalou, f$&@?in' *Becky*?
Hut Hut!
January 16th, 2014 at 4:17 AM ^
January 16th, 2014 at 8:07 AM ^
January 16th, 2014 at 8:41 AM ^
January 16th, 2014 at 9:40 AM ^
tattoed on my johnson, and underneath: "Ramrod tough." It will be ghosted behind all their truck commercials, much in the same way that ad execs used to put sexual images in the ice in whiskey commercials. We're talking six figures, so be jealous. . . be very jealous.
January 16th, 2014 at 11:22 AM ^
January 16th, 2014 at 1:02 PM ^
Hey, I'll tell you what. You can get a good look at a butcher's ass by sticking your head up there. But, wouldn't you rather to take his word for it?
No, I mean is, you can get a good look at a T-bone by sticking your head up a butcher's ass... No, wait. It's gotta be your bull.
January 16th, 2014 at 2:01 PM ^
Omaha Steaks gives those fucking frozen potatoes as a gift with a steak order.
And they never stop calling for more orders, even after being advised that the freezer is full of their shit already.
The steaks are okay, but nothing to write home about.