More on The Alliance™ from Andy Staples

Submitted by canzior on August 16th, 2021 at 12:17 PM

If you don't have a subscription to the Athletic, it's probably worth your time & money. 

 

Andy Staples has an article about the proposed alliance and it's relation to the 4 million club. It's behind a paywall, so I'll post some highlights. 

From 2015-2019 there were 1,593 rated telecasts

198 had 4 million viewers or more.

55 SEC only, 49 Big Ten only, 13 ACC only, 58 interconference/independent games

Only 13 schools had more than 10, Michigan is 3rd with 26, behind Bama (35) OSU (31)

6 SEC schools, 4 Big Ten schools(UM, OSU, PSU, MSU), Clemson, ND, Oklahoma. NOT Texas. only 3 of th5 Red River Shootouts during that span cracked the 4M mark.

 

The alliance helps create more of those games for the inventory.  Also of note, apparently NBC & CBS are interested in the Big Ten, when renegotiation takes place.  It's likely they'll have to bid if for no other reason than to have something to compete with ESPN.   An alliance would intend to put more games ON CAMPUS while placing a premium on big matchups.  

It's a really good article..go check it out. 

 

#1 rated game during that time? 2016 UM vs Ohio

#2 LSU Bama 2019

#4 2018 UM vs OSU

#6 2019 UM vs OSU

#12 2015 UM vs OSU

#14 2017 UM vs OSU

Every game in the top 15 features Alabama or OSU except 1...Texas vs ND 2016

 

 

 

 

 

 

https://theathletic.com/2772414/2021/08/16/staples-why-would-the-big-ten-form-an-alliance-with-the-acc-and-pac-12-its-all-about-tvs-four-million-club/?source=dailyemail&campaign=601983

woomba

August 16th, 2021 at 12:25 PM ^

I subscribed to the Athletic for a few years until I realized that I was basically paying money to have The Athletic writers shit on Michigan.


Deserved or not, I don't need that negativity in my life.

JeepinBen

August 16th, 2021 at 12:33 PM ^

I could really see it being hit or miss depending on your fandom. Is it worth it just for Michigan Football news? Not in my mind when MGoBlog exists. 

But as a Chicago sports fan, it's hard to find better analysis of the Cubs, the Bulls being #Back, everyone in town going gaga over Justin Fields, etc. Few outlets have put more resources into covering the Blackhawks' horrible sexual harassment scandal (lots of the folks involved still have jobs! and are running the 2nd investigation!), and the write ups of an infamous Chicago youth hockey coach's sordid scandals have shone a light where it's been much needed. 

If you want sports beyond what MGoBlog offers, I think it's a good resource. 

MadMatt

August 16th, 2021 at 1:02 PM ^

Hey, that means their writers are the same as everyone else (including people who post in these fora).  I'd be willing to bet that most of the people who watched the Alabama and OSU games were rooting for Alabama and OSU.  In contrast, I'd bet most of the people watching our games were rooting against us.

Michigan fandom, were you get the worst of both worlds.  Regular losing and everyone still hates us.  Sure would be nice if we weren't (for some inexplicable reason) everyone else's Superbowl.

schizontastic

August 16th, 2021 at 2:07 PM ^

I'm an Athletic subscriber. You likely have read more of the site than me, as i'm only intermittent reader, I never felt the writers were particularly unfair to Michigan. The Michigan 'beat writers' seem to write typical 'beat writer' type stuff, informational, a bit of fluff, a bit of "team sources aka PR". 

ppudge

August 16th, 2021 at 5:09 PM ^

Brendan Quinn’s articles on UM hoops make the subscription worth every penny.  Plus they have great MLB and NHL coverage and Nick Baumgardner does great work covering the Lions and occasionally UM football.  I think they’ve kind of struggled with their main UM football writer, so I would totally understand if the only reason you got a subscription was for UM football coverage, which pales in comparison to the content on this blog.

MGlobules

August 16th, 2021 at 6:15 PM ^

As a regular reader, I have no idea where you developed this take. But it's wholly ungermane to the article at hand. The big news here is that the B1G has a strategy to one-up the SEC, and help keep lots of other schools viable. (That they might vote together in creating a playoff championship series that didn't skew heavily toward the SEC goes unexamined, but is important.) 

The other big news is that the UM comes third behind UA and OSU in drawing eyeballs to sets. This despite a decade and more of struggle. That's huge, and should underline how much is at stake for Harbaugh this year. Regents and the U leadership, looking at these numbers, must understand how close they have come to killing the goose that laid the golden egg. 

Hotel Putingrad

August 16th, 2021 at 10:10 PM ^

I subscribe basically for everything except Michigan football coverage. They have a great stable of beat writers so you can get in depth coverage of a lot of different programs in one place.

And as mentioned below, it's very similar to the SI of old in that their human interest features are consistently riveting and well-written. There was a story a couple years ago about the Arkansas State coach who lost his wife to cancer that was both painful and beautiful to read 

NittanyFan

August 16th, 2021 at 4:27 PM ^

I looked up some numbers for PSU: a couple Iowa games, Minnesota 2019 were on the list.  MSU 2019 was pretty close too, just missed by a few tens of thousands (that for a lousy game in the rain in a year MSU was terrible).  MSU 2019 somehow had higher ratings than MSU 2017 (the 4-hour thunderstorm delay was likely a huge factor here, otherwise the latter would have been 4MM+).  Auburn 2021 will likely be on the list.

I suppose your argument was "ha ha, PSU/MSU are only riding our coattails to get on this list!" 

Which, I'm not going to argue PSU is as big a brand name as U-M, but PSU does carry its weight in elevating the conference's profile and TV contract. 

MGlobules

August 16th, 2021 at 8:02 PM ^

Yeah, and it would be a moving target. The hope is to ELEVATE these teams so that lots of the games made money. Likewise you could see a successful Rutgers or MD growing their audiences, humor about those teams here notwithstanding. Even sometimes like a Nebraska-UCLA tilt might have some cache.  

COLBlue

August 16th, 2021 at 12:36 PM ^

" An alliance would intend to put more games ON CAMPUS while placing a premium on big matchups.  "

I'm imagining a home and away game each year vs the PAC-12/ACC (possibly matched up like they do for the Big Ten/ACC basketball challenge each year), on top of the conference schedule.  If that's correct, OUCH...imagine this year's schedule (with a Michigan team struggling to recover from last year), but remove WMU or Northern Illinois and replace it with a game at an upper level ACC team. 

ak47

August 16th, 2021 at 12:45 PM ^

If its matched across standings like the basketball challenge we wouldn't have to worry about playing an upper level team...

We also already have a Pac 12 team on the schedule in Washington, so our schedule wouldn't look any different even under this alliance. Which is really most true for any year in the next decade, we would probably replace the Texas and Oklahoma games with an ACC or Pac 12 team and ND is likely included in the ACC so wouldn't impact those years. It could maybe change the 2022 and 2023 schedules which currently suck but doubt it really moves fast enough for 2022. Its really just a meaningless PR stunt and I don't get why people are treating it like it matters.

COLBlue

August 16th, 2021 at 12:58 PM ^

Except, since Michigan is one of the most watched teams, I think Michigan vs Miami or Clemson is more likely than Michigan vs Pittsburgh.  Same thing that happens in Bowl Games - Michigan often is selected ahead of teams that finish with better records, and it can result in playing a more difficult opponent...

Angry-Dad

August 16th, 2021 at 2:11 PM ^

Yes and No.  What it really does is shuts the SEC out of those region v. region matchups.  If they make an "alliance" to schedule each other and not schedule the SEC It will give them a unique broadcasting opportunity while locking the SEC into strictly south regional games.  People will still watch the SEC, but people will also watch big matchups between power 5 programs.  

It gives the "Alliance" tons of interesting match ups and scheduling options.  I think having one of the games in the early season and then have a big match up deeper into the season would be awesome and keep fans engaged.

I liked when Michigan played ND deeper into the season a few years ago to break up conference play.  

L'Carpetron Do…

August 16th, 2021 at 2:40 PM ^

Your ideas intrigue me and I would like to subscribe to your newsletter. 

If the SEC thinks it's just going to beef up and get big enough so they can tell everyone else what to do, then fine, the rest of the teams don't have to play that game. If the other conferences band together and shut out the SEC from their schedules, that would do a lot to reduce their influence over the rest of college football.  

Ideally, I would like to keep the conferences intact the way they are and find some other way to challenge the SEC's power. And this "alliance" seems like a good idea. It's certainly better than adding USC, Kansas and UVA to the conference or whatever other cockamamie realignment schemes are out there. 

Also - the 4m club is an interesting concept.  While the SEC seems like such a juggernaut to everyone else, it is largely made up of small markets and the majority of conference games each week are anything but marquis matchups. And only a handful each season are likely to pull in unaffiliated viewers from around the country.  

rob f

August 16th, 2021 at 2:53 PM ^

You mentioned ND, so this is as good a spot as any to ask this:  What is ND likely to do if the Alliance does become a reality? Do they finally cave and join either the ACC or B1G, or do they stubbornly remain an independent?

I'm sure this has been discussed in the last several days, but I was pretty preoccupied most of the last week and a half with things like a power outage, my grandkid visiting for 6 days, etc., and I've only had limited time to stay in the loop with the latest developments.

mgoblue0970

August 16th, 2021 at 3:21 PM ^

What is ND likely to do if the Alliance does become a reality?

Hopefully join the some kind of "club" like literally every other fucking school out there. 

The days of ND thinking it should be an island onto itself should be long gone.  Let's hope the university presidents force ND's hand here and ND doesn't have any more enablers (ACC, cough, cough).

M-Dog

August 16th, 2021 at 7:05 PM ^

ND will be viewed as part of the ACC for Alliance purposes.  Count on it.

Like it or not, they can hit that 4M number when paired with any number of ACC/Big Ten/Pac 12 teams.

That's because everyone wants to see them lose, but it makes no difference to the networks why you watch.  As long as you watch.

Carpetbagger

August 16th, 2021 at 12:46 PM ^

This would still be great. Remember when the non-con was 3 real teams? Notre Dame, Duke, Arizona, or Cal or when they played TAMU a few years in a row?

Granted, usually one of those games was Duke, Vanderbilt, or Kansas or something, but they were real teams at least.

I love good football and good football games. Of course I love it when we win them all, but outside of 1997 that's not something that happens.

ak47

August 16th, 2021 at 12:52 PM ^

But this isn't going to make the non-conference three real teams. It just means the one real out of conference game is against the acc or pac 12 rather than the sec. Unless the playoff selection criteria dramatically changes nobody is saying yes to more than 2 real ooc opponents at most each year. And Michigan already generally has one real game a year outside of the next two years of complete trash. 

This is why its all meaningless, its not going to increase the per team tv revenue rights of Pac 12 or ACC teams which means those ACC teams are still just as likely to be open to an SEC overture as they were before this alliance and it isn't going to dramatically impact the value of the big ten tv contract to be locking out games against big out of conference opponents in the SEC. A Michigan Oklahoma or Texas game is just as if not more attractive to TV networks than a Michigan USC and UNC schedule instead.

Carpetbagger

August 16th, 2021 at 1:48 PM ^

If it's just the 1 game and we are still playing 2 body bag games, then this is worthless. We already do this alliance thing anyway. I don't really care if Purdue now has to schedule Wake Forest every year or something now instead of Northern Illinois. That doesn't move the needle at all.

I didn't get that from what was copied in above, and I don't pay for news (directly) so I didn't read Staples' opinion/news/sounding board article directly.

I get the idea is to increase the media rights value of the other conferences, but that wouldn't help at all. 2 crossovers minimum.

canzior

August 16th, 2021 at 1:52 PM ^

Where are you getting the idea that they won't play SEC schools? 

And what was the last SEC/Big Ten regular season game you watched? LSU vs Wisconsin? 

The SEC almost never leaves the footprint anyways.  

The idea is that each of the 3 conferences can guarantee more marquee games to the networks, instead of possible games against an SEC school that historically don't play very many Home & Home's outside of their territory.  

Angry-Dad

August 16th, 2021 at 2:20 PM ^

The SEC schools typically play 3 tomato cans and one tougher out of conference game.  Almost all of them play a FCS school usually prior to their rivalry game.  The SEC puts schedules together in order to get as many of their conference teams bowl eligible as possible.  

It is much more likely they will play a Arkansas State, or ETSU than a Big Ten or Pac 12 game.  

Although I probably will watch the Auburn/Penn St. game this year. So they do step up north sometimes, just not often.

Blue Ninja

August 17th, 2021 at 9:11 AM ^

Before the Big Ten went to a 9 game conference schedule that would have described pretty much every Big Ten team as well. We still play 2 cupcakes/directional schools and one decent to good team. I would like to see with an alliance like more marquee matchups and no more of the cupcake games. In that case it would be difficult for a team to go undefeated.

maizenbluenc

August 16th, 2021 at 4:14 PM ^

I think both the PAC and the ACC increase their visibility this way. Yes I actually like the idea as it improves college football with more power matchups. However for Michigan, it is bound to mean an even tougher schedule. Somehow we always get screwed this way. As far as ND is concerned, given all of their traditional matchups and the current ACC agreement, they either join the SEC or the Alliance.