Michigan opens NIL exchange

Submitted by sirnack on February 9th, 2022 at 9:46 AM

Michigan has just announced that the VICTORS exchange platform is now open to the public. From the announcement:

“The VICTORS Local Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni and other interested NIL dollars wishing to connect specifically with student-athletes at the University of Michigan. Registered companies can search, filter and initiate conversations with your student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and student-athlete(s) is completed, the business will use the VICTORS Exchange to create a transaction that directly pays the student-athlete (without any transaction fee) and automate a disclosure to the INFLCR Verified Compliance Ledger.”

Link here: https://mgoblue.com/news/2022/2/9/general-michigan-opens-victors-exchange-platform-to-public.aspx

1VaBlue1

February 9th, 2022 at 12:30 PM ^

I've long wondered why Brian didn't have something like this already up and running when NIL was first allowed.  It could have been collecting donations prior, just waiting for opening day.

So Brian - set this up for us, and sure, go ahead and skim some off the top as a management fee to offset the cost of it as well as make some profit.  I mean, you're in business to make some profit for yourself, so friggen do it!  Nobody here will give one flying rat's ass about such a skim (especially if it's stated as such up front)!

atticusb

February 9th, 2022 at 1:39 PM ^

This is great, but can they use the block M? The TM'ed Michigan word marks?  If not, there would seem to be an opportunity here.  Work through the Victors program, and, for an additional percentage, the student-athlete can appear in Michigan branded gear.  Of course, the business could only use Michigan TM's when pictured on the student athlete.... but no more weird basketball cards with HD in a plain maize uniform.

jblaze

February 9th, 2022 at 9:52 AM ^

Brian, can you (or Seth or a lawyer or accountant in MI) get an MGo registered company so we can just PayPal/ Venmo the kids directly?

If it's somehow a non-profit, that would be even better (save a few $ on taxes).

ohio

February 9th, 2022 at 8:42 PM ^

Tax talk during tax season, I'm in. The gift tax exclusion is 15k (Lowers taxable income for the donor)

A 529 savings plan can be contributed to tax free up to 10k giving the donee 10k of basis before any earnings that can grow tax free and if used on college expenses can be withdrawn tax free.

Even further, gifts > 15k could be annuitized thereby still avoiding the threshhold.

Wallaby Court

February 9th, 2022 at 11:03 AM ^

I believe jblaze wants his contributions to the MGoNILLC* to be tax-deductible. The obvious candidate would be some flavor of 501(c) recognition, but I am pretty sure that none of the applicable exemptions would work. The MGoNILLC's very purpose violates the private inurement prohibition.

*I do want to pat myself on the back for this name.