Some more info on Michigan's new font

Submitted by Wolverine Devotee on

An eagle-eyed user on Twitter pointed this out to me this morning.

On the Michigan Athletics twitter page, they have been releasing a graphic every day counting down to the Nike launch.

In those graphics, they have been using the font we have seen on the new gear that's been released. Have a look-

I gathered together the new jersey number font and put it together.

Not only has the #2 changed drastically, but the #4 has severely changed along with the #5 that has been slightly altered.

 

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rob f

July 30th, 2016 at 5:10 PM ^

Light your torches!!

Release the Hounds to pursue the 'Jumpman' !!!

 

WE MUST BURN NIKE TO THE GROUND FOR THIS SACRILEGIOUS ACT!!!

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gwkrlghl

July 30th, 2016 at 5:08 PM ^

I really don't care about fonts but do agree that the 4 and 5 both look swollen compared to the rest of the set and that #4 is just stupid. You're trying too hard Nike

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1201 S. Main St.

July 30th, 2016 at 5:12 PM ^

I think the history is with the number itself and not so much the font.  I know some people are upset about it, but I kind of like the new #2.  I think it looks sleek and a little modern.  That said, the 4 is terrible and I'm not so sure how sleek the 2 will look next to the fattened 5 or 8.

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amir_6

July 30th, 2016 at 5:19 PM ^

When I first found out the news we were that were switching back over to Nike I was estatic! But then shorty there after I heard about the Jumpman news and I was devestated. What is the point? We don't need help with recruiting, we're fucking Michigan! It just enrages me that the font that this honored, established program has been wearing for 137 years is going to change to the number font Jordan played with, no correlation whatsoever. But since Harbaugh wants it most of you just love the idea, just like you would love anything the man fucking does. At the end of the day, any person with common sense beleives a Jumpman logo does not belong on any Football Uniform, nevertheless a Michigan uniform.

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MGoRedemption

July 30th, 2016 at 9:42 PM ^

you really need to stop freaking out now. Stop. These are MINOR changes to the font of football numbers. When did the numbers become one of  the most sacred tradition of michigan football. You sound absolutely ridiculous. 

At the end of the day, the jerseys that look the best are the ones worn by the winning team. Teams like M, USC, OU, bama, and ND wouldn't be considered to have some of the best uniforms if they didn't have a rich tradition of WINNING. 

If we go on and beat sparty, OSU, and maybe win the big ten championship this year, the jumpman will become an icon of Michigan football. It will be feared. Ask anybody on the board what their favorite version of the Michigan uniform is. Most will say the one Woodson wore in '97 or  the '06 edition. The two best years for Michigan the last 21 years. 

So chill out. Just win. and for the love of god, stop being a whiny little bitch. 

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Blue and Joe

July 30th, 2016 at 5:22 PM ^

Eagle-eyed Twitter user checking in I think there is still a slim chance the jersey numbers won't look like that. It's clearly the wordmark font, but they could go with something more simple on the numbers. The 4 is very odd looking and the 5 will look like a 9 from afar. We will see.

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coldnjl

July 30th, 2016 at 5:27 PM ^

This font thing is fucking stupid...we got the point the several other threads that you mentioned the font. It is happening, so get over it.

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megaswami

July 30th, 2016 at 5:32 PM ^

May be best to wait until the actual jerseys are unveiled on 8/2. The uniforms that are a "sneak peek" were intended for that very reason. Recruits have been taking pics of those for awhile now. I'm positive many of us will be happy with the new look. Change is inevitable, only so much you can do with 3 colors and an unchanging font. Penn State may be classic to many of us, but it's boring to recruits. It's a new day in the age of recruiting, you can thank Oregon and Maryland for that.



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The Baughz

July 30th, 2016 at 5:39 PM ^

The amount of minuscule things some of you people complain about is laughable. Who gives a fuck about what the numbers look like. Yeah the new 4 is a bit weird but its just a number. Some of you would probably be upset if your friends or a family member won the jackpot and gave you a million dollars instead of 2 million.



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Ghost of Fritz…

July 30th, 2016 at 8:09 PM ^

I am not a fan of the word branding, but the reality is that Michigan football is a worldwide brand with huge value. 

It takes a long time to establish brand identity, and Michigan's is very wrapped up in an iconic and very traditional uniform.  Just letting incremental changes creep in very couple of years erodes something of huge value that took decades to build. 

So normally I would agree that these small font changes are not a big deal.  But when the branding is so wrapped up in tradition and an iconic uniform, it becomes a big deal.

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TruBluMich

July 31st, 2016 at 12:40 AM ^

Show anyone the word Michigan with a Navy Blue background and Maize lettering with any damn font and ask them the first think they thought of. If they get it wrong show them the correct word mark and ask again. The word and colors have a shit tone more to do with the brand and tradition than the length and width of the serif.

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Ghost of Fritz…

July 31st, 2016 at 1:05 PM ^

...Michigan adopted the font that Oregon uses the value of the Michigan brand would not be diminished?  

How about the font that Alabama uses for the word 'Gators'?  Use that for Michigan, right?

UCLA's helmet script?  Also good for Michigan?

How about the font Nebraska uses fo the 'N' on their helmets?

As long as there is some sort of dark blue and some sort of yellow, the font does not matter, right?

And if UCLA, Nebraska, Florida, Nebraska, and adopt Michigan's font for their helmet, no difference, right?

How about the old English font of the Detroit Tigers?  Or the font used by the NY Giants?  Of the font used by the SD Padres?  Miami Marlins font good too?  NY Yankees font works also?

 

 

 

 

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Mesabi Miner

July 30th, 2016 at 5:41 PM ^

I bet so many recruits and players are sitting there like, "mann look at that 4 & 5! There's not a chance I'm going to Michigan because of that font!"

Get a grip losers.



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Prince Lover

July 31st, 2016 at 2:19 AM ^

I'm with you. All the uniform talk is ridiculous in the grand scheme of things. Everybody here will admit to that. BUT! And here's my but.....but it is July. There is NOTHING else to debate. If this were November, and we just lost to, say Rutgers, (man I hope we don't lose to those rivals) and there were a gazillion threads about this Nike gear crap, then yes, complain away! But again, it's July and there is nothing else to discuss until August 9th when we can argue about good weight gain and bad weight loss and who is wearing what number.... As Jdon says, love you!

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RoseInBlue

July 30th, 2016 at 5:58 PM ^

Is this a joke thread?  No seriously, there aren't actually people who care this much about what font the numbers on a football uniform are, are there?  *sigh*  Why?  What possible difference could it make?

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Ghost of Fritz…

July 30th, 2016 at 8:21 PM ^

It is off-season.  August camp does not start untill...August.  There is little else to talk about.

But mostly, I am 100% certain that everyone on this board cares most about winning. 

But guess what?  This happens to be the only piece of Michigan football realted news flaoting around on a late July day.  So it seems perfectly fine for people to opine on what the uniform will look like at the unveil next week.

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Prince Lover

July 31st, 2016 at 2:22 AM ^

I said the same thing a little up from here. I didn't read all the way through before I posted, so it might look like I was trying to steal your thunder. I agree with you 100% though and based on the times of our posts, you did say it first! Go Blue everybody!!

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stephenrjking

July 30th, 2016 at 9:47 PM ^

We care because we care about Michigan football. And the appearance of the team is part of what we are invested in.

I have followed Michigan football since I was a little boy. I used to draw football players with crayons and try to make the helmet wings look right. I remember, clearly, the awe of walking into the stadium from the tunnel, and the awe of seeing the team run out under that banner in person, and seeing the whole team bunch together jumping up and down with all of those winged helmets close in. 

It was amazing.

The images are burned into our minds. They are a part of the experience. They are a part of what Michigan is to us. Images of Charles Woodson rising into the air, intercepting a Ryan Leaf pass in the endzone, his #2 a focus on the screen. Desmond Howard in Heisman pose, #21 forever. Jim Harbaugh, #4, a certain crisp and attractive #4. A certain color of blue. A certain color of maize. Different from Michigan State's hodgepodge of greens and number fonts and uniform designs. Different from Notre Dame's separate traditions. Different from Ohio State's loud scarlet. There is an appearance that is fundamentally part of the Michigan experience.

Do I care more than results? Don't be absurd. I paid what is for me a not-trivial sum to take my two daughters to Michigan-Minnesota last fall, the second Michigan game for one and first for the other. The color of maize was wrong to me. It wasn't the home games I remember. But when Glasgow and Henry stoned Mitch Leidner at the goal line on the last play, was I worried about that? Of course not. I was jumping in the air and shouting for all I was worth.

If all that mattered were results, we could be satisfied with an ESPN final score notice on our smartphone.

But Michigan Football is a lot more than results. It's an experience. And the uniforms are a part of it.

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rob f

July 31st, 2016 at 4:11 PM ^

First time I saw the all-white Michigan uniforms in person. But I thought the color of MAIZE in the stripes looked fine, though, perfect contrast to the white. And much better than the highlighter yellow of the past several years, especially in the context of last season's road whites.

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Lorch Hall

July 30th, 2016 at 5:59 PM ^

Who are the ad wizards that came up with this crap? Seriously, there are people who are paid to sit around and think about ways to change the greatest uniform in all of sports. Just stop it already. The world does not need any more innovation in pizza, vodka, or Michigan football jerseys. All three were perfected long, long, ago.

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Crootin

July 30th, 2016 at 5:59 PM ^

2,4, and 5 all look worse.  4 looks very odd.  2 is ok, but now doesn't match Woodson.  

There was absolutely no need to change the fonts.  This is change for the sake of change. Poor choice by Nike and Michigan AD if this is the actual font.

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Ray

July 30th, 2016 at 6:05 PM ^

No offense. I appreciate your devotee devotion. And I realize you are posting this stuff because we're getting close, and from here on out it's going to be "run silent, run deep" from the football program. But the season cannot start soon enough. So tired of the uniform(z) stuff.

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