club2230

December 18th, 2012 at 12:23 PM ^

The difference between ND and MSU is that their recent tradition has been lacking.  ND hasn't had the winning to prevent the takeover of bad uniforms.  MSU has never had it.  If we start losing consistently then I expect the uniforms to start going downhill.  Our winning is preventing that from happening.

NeilGoBlue

December 18th, 2012 at 12:17 PM ^

If the helmets don't get all scratched up like cheap kids toys, ill be happy.

Branding. I can't stand the way our helmets look on national tv when the paint comes off.

BeantownBlue

December 18th, 2012 at 12:17 PM ^

It's not about whether they look good or not.  The question is:  Do they look like Michigan Football?

The answer is no.

(BTW- I'm even willing to tolerate this once a year, but anything more is a clown show)

DirkMcGurk

December 18th, 2012 at 12:23 PM ^

Maybe worry about the tradition of winning because that is all that matters. Considering Michigan away jerseys have zero tradition you can get of the high horse. Wahhhh I can't flex my muscle at opposing fans and our traditional uniforms. Wahhhh

gopoohgo

December 18th, 2012 at 12:25 PM ^

I'll admit it: I really like the helmets.

The jerseys would make good kindling for the torches for the march to drive Brandon out of the ADs office though.  We are getting dangerously close to Nike COMBATZ/Euro-soccer clown costumes

MGoVoice

December 18th, 2012 at 12:25 PM ^

Helmets not so bad, jerseys are bad but something I noticed before, and it may be something small, is the "Riddel" on the helmets in red.  I know the front one usually has MICHIGAN but the back stays with the red "Riddel", can that be changed to blue?  Is there something saying it can't be changed from red?

 

Outback Bowl jersey

 

LSAClassOf2000

December 18th, 2012 at 1:21 PM ^

Sadly for the helmet, the Riddell logo is their corporate trademark and it is officially red, although one wonders if they would make an exception for teams now and again, as it does stand out for some reason with the matte look. That being said, the matte look for the helmets is actually pretty slick, in my opinion.

As for the jersey, as others have said, the blue numbers would improve this some, and seeing the back fo the jersey sells me on the notion that blue numbers would at least make this better but it wouldn't do enough to change my opinion that this is a jersey merely "because we can" from the department. Not a fan.

I know there was a discussion in another thread a couple days ago on brand equity, and how alternative uniforms, if overdone, can start harming this valuable resource. For a brand with the potential market of Michigan and the iconic block "M" that goes with it, perhaps very sadly, it takes a lot of alternive jerseys before visible harm is done to brand equity.

TimH

December 18th, 2012 at 12:27 PM ^

Shouldn't it be special "uniform"?  It misses the point of having uniforms to change them multiple times in a year.  Just pick a home and away and go with it, otherwise they're just outfits.

A Dude

December 18th, 2012 at 12:28 PM ^

why we would wear these if we are the home team.  

 

I really like the helmets, i would be curious to see what the hemets would look like with the maize as a matted finish also.  

Coldwater

December 18th, 2012 at 12:34 PM ^

It's a cool, modern spin on the uni. We don't always have to look in the rear view mirror at the way things "used to be". It's the helmet that's iconic, not the jersey.

Players nowadays like the alternate looks. The game is about them, not us fans.

ChiCityWolverine

December 18th, 2012 at 12:34 PM ^

My scale of recent alternates (tolerable to unforgivably bad):

11 ND (UTL)
11-12 Sugar
12-13 Outback
12 Alabama
11 MSU

This one is close to tolerable because of the helmets, but just a little too uniformz for my taste due to the numbers.

Lionsfan

December 18th, 2012 at 12:35 PM ^

At this point I'm just so tired of all this. I could maybe understand one alternate uni a year, but even that's still too much for me.

But what, we're up to like 6 or 7 different Jerseys in the last 2 years? That's bullshit.

I'm sick of the fact that if we schedule a big game (hello UTL2) there's like a 95% chance we're going to bust out something piss ugly for the game "For the WOW experience".

Mark

December 18th, 2012 at 12:50 PM ^

it's hideous. The maize numbers make it look like a cheap knockoff from Walmart. I'm really not opposed to alternate uniforms (UTL was pretty good) but they always looks so cheap and tacky. Nice job Dave Brandon.

k1400

December 18th, 2012 at 12:36 PM ^

We get highlighter yellow from these clowns instead of maize, so we shouldn't be surprised they can't find their own asses in the dark with two hands and a flashlight.

Hell, why not some neon blinking lights embedded in the helmet?  It's the holiday season after all. 

M Fanfare

December 18th, 2012 at 12:36 PM ^

Dear Dave Brandon,

Thanks for making my alma mater's football experience no different than that of every other team out there. Being able to cling to things like tradition and a uniform that has barely changed since the late 1930s were really starting to kill my buzz. Now if you could please eliminate the band in favor of the latest JOCK JAMZ CD, throw a furry mascot on the sidelines, and make sure our video boards and sidelines are graced with enough Domino's Pizza, PNC Bank, and General Motors ads to have me ordering their products in my sleep, you'll be able to convince the next generation of kids to be Michigan fans. They won't have to defeat all odds like the hundreds of thousands of other Michigan fans out there who had to suffer through all that tradition in order to sit through a football game. I can't wait until I walk through the gates of DOW Chemical Michigan Stadium to watch my beloved Bell Tire Michigan Wolverines play. I'll certainly say "wow" for you.

Thank you for not saying "no" to the hallucinigenic ravings of a 23-year-old Adidas designer from the Netherlands who has never watched a Michigan football game in his life. The next shiny athletics building and 17-year-old running back recruit are totally worth it.

This is Michigan (TM).*

*A wholly owned subsidiary of Anheuser-Busch InBev.