"#Get2thegame" campaign features Nick Bosa, Caleb Kelly, others...

Submitted by BostonWolverine on

I just got served an ad that links to: https://www.dreamfearlessly.com/get-2-the-game/ - a site sponsored by American Family Insurance. This intrigued me, because the video in the ad was discussing Nick Bosa, OSU commit, KJ Costello (Stanford commit) - as well as Caleb Kelly, whom we all know. 

What I found interesting about this is: it's a branded site, designed to tell these kids' stories (hosted by JJ Watt). It's exposure, and in a way, it feels like an endorsement deal. Now, I'm sure these kids and their families aren't allowed to benefit in any way from this, but this is a pretty fine line that I haven't really seen before.

To me, the players should be allowed to benefit from this, because they're attaching their name to a brand. I'm sure MaxPreps is benefitting. JJ Watt is definitely getting paid. So, I guess what I'm asking is, what the hell? 

 

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TheBG

January 30th, 2016 at 4:29 PM ^

I know many people who use facebook for free and market and sell things to people from thier free exposure they receive on there. Similar to my point of exposure for these kids in regards to the OP. It is free and could help them in the long run. Now I would not try to sell product on a site such as this without paying for the privilige. But facebook and other places can be usefull.

Joined: 01/30/2016

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TheBG

January 30th, 2016 at 3:31 PM ^

Exposure. These kids are trying to get noticed and have worked damn hard on the field to get to where they are. It could serve them well in their quest to become an NFL player. Also JJ Watt would be cool to meet/hang with him. If they get to meet him of course. If not exposure still stands.

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MichiganG

January 30th, 2016 at 4:10 PM ^

I don't see how this is anything remotely close to a "pretty fine line". Is it an endorsement if Rivals interviews the recruit and publishes information about them, with the goal of making money for Rivals? Here, an insurance company is publishing stories about athletes 'chasing their dreams' with the goal of attracting customers.

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