College Football Commercial Break Solution
Larger college football TV rights contracts don't pay for themselves. Unfortunately this is resulting in a larger percentage of broadcasting windows being allocated to commercial breaks and less actual football. Several sports have found clever ways to combat this. Soccer will keep an ad logo in the corner of the screen for an entire half. Other sports will do split-screen ads throughout a broadcast, a few examples are shown below.
Out of curiosity I decided to re-watch the most recent Michigan ass kicking in Columbus to see if I could find 30 second periods throughout the game where Fox could have done a 30 second split screen ad, which could in theory cut down on actual full commercial breaks which have become a real problem the last few years.
In the 1st half alone I counted 8 instances after punts or kickoffs where there was 45 seconds or more where Fox could have snuck in a 30 second split-screen ad prior to the next play beginning. Similarly they could also create quick hitter 15 second ads that could run thoughout the game as well. A combination of a few of these types of in-game ads would be a great alternative to extra full commercial breaks for fans at home and at the game.
MLB just added a pitch count to greatly improve their fans' experiences. It would be great to see college football do the same. Go blue.
I've been screaming for this to be implemented after seeing it in soccer and then the NFL.
I would also be okay with adding a sponsor logo in the scorebug like soccer, if it meant fewer commercials.
Commercials should be for timeouts, quarter changes, and at halftime. That's it.
Your asking for the "announcers" to break down the game and give perspectives during the break in action? /s
At least the split screen ad doesn't make being at the game any worse
As much as I would love this, college football will reduce the actual amount of game time and increase the amount of commercial time.
can you make the mayhem guy disappear for good? progressive ads are funny AND change enough to not annoy me and that makes them my preferred company. L1b3rte tries but the jingle ruins whatever humor they come up with.
i know it's not very realistic but maybe the FCC could put a limit on the number of times the exact same ad can air in games or something. seems like some companies work on the viewer fatigue issue anyway.
I like the split screen idea and/or more shorter ads included in the block to reduce the total time of the breaks.
April 13th, 2023 at 10:13 PM ^
Welcome to Costco. I love you.
April 13th, 2023 at 10:50 PM ^
Hi yeah where are the starbucks?
April 13th, 2023 at 10:36 PM ^
I've thought that for a long while. But here's another consideration. The refs running around the field. I used to work with a guy who was an FBS conference ref on the weekend, office worker weekdays. Mid forties, good shape, nice guy. He said refs love commercial breaks because it is the one time they can relax. No matter how good of shape he's in, there's no keeping up with elite college athletes for long.
You can get experienced refs who have seen everything. You can get young guys who can run with the best 19 and 20 year old athletes in the country. But you can't get both. The refs need a break too.
Just something to consider when looking at proposals to shorten the game and cut out some TV breaks.
April 13th, 2023 at 10:50 PM ^
Wow i never though of this. Now I want to eliminate commercials completely and watch them suck air all game.
April 13th, 2023 at 10:48 PM ^
They wont ever cut commercial time they would just add this on.
If they need to shorten the games they will just eliminate the forward pass or the first quarter or something like that and we will take it.
April 13th, 2023 at 11:33 PM ^
They should hire you. No one should have to sit through another state farm commercial….