Basketball recruiting questions

Submitted by Piston Blue on

I've always been a little confused on how shoe company sponsorships affect basketball recruting. I know that those companies tend to funnel AAU players to college programs who are also sponsored by that company. In the past it seemed that everyone was complaining about Adidas because they were really bad at doing that for UM. So questions:

1. Have UM's more recent recruits (Watson, Teske, Poole, Brooks, Livers) come from Nike AAU teams since the switch?

2. How much of an advantage is it to be sponsored by Nike rather than Adidas or UA in terms of recruting?

3. Is it that the best AAU teams are sponsored by Nike or that more overall teams are sponsored by Nike?

Any answers would be much appreciated!

GoBlueGB

April 2nd, 2017 at 4:53 PM ^

I never believed that AAU and sponsorship matter, until one of the best local prospects in history (I live in Milwaukee) Diamond Stone ditched the badgers for Maryland

ijohnb

April 2nd, 2017 at 5:29 PM ^

can't recall if Louisville is still Adidas, but Pitino said something a couple of years ago to the effect that there are a certain group of AAU teams where the players won't even consider Adidas schools. It is crazy that it is that much of a factor.

MichiganMAN47

April 3rd, 2017 at 11:30 AM ^

Look at campaign contributions from the media. About 96% of donations over 200 went to Clinton. Those pesky facts. It's okay to say that the media is pretty lefty, just like the business sphere is pretty conservative.

not TOM BRADY

April 2nd, 2017 at 5:00 PM ^

It helps. You get access to Nike camps and tournaments, because companies prefer that guys from teams that they sponsor continue to wear nike. The companies have reps that build relationships with players in the case they are the next big thing and sign them out of college. At the pro level the top guys are more loyal to their shoe company than their actual teams. They are getting more money from them in comparison to what the teams are paying them.

MotownGoBlue

April 2nd, 2017 at 5:05 PM ^

Would there be an issue if we somehow sent 500 pairs of maize and blue Nike Air Jordans to a kid that can box out and rebound? ...asking for a team that just lost their PG and accumulative leading rebounder over the last 3 seasons.

TheReal_GR3

April 2nd, 2017 at 7:21 PM ^

This stuff is very much real and it is expanding into football. It's not about the school playing dirty as much as those running the AAU team and around the player directing players to team that are sponsored by shoe companies. 

The very same thing is starting to take place with high school as their schools and their coaches are starting to get more and more money from shoe companies. The result is pushing players towards that companies all-star game or camp or whatever. It is my thoughts having seen it up close that coaches are also getting getting a "cut" for each player they get to attend one of these events.  

To be clear it is not the players but those around them that are the issue here. 

His Dudeness

April 3rd, 2017 at 8:47 AM ^

So what happens is the AAU squad in  town is basically a high school all-star team. They can recruit/pay. They travel around and play other AAU teams. The competition is better. The AAU team production is generally more important than the high school team production on a per player basis.  Scouts would rather see you play against the areas best than a high school team with 5'5" scrubs.

Each AAU team has to be outfitted with gear and money to travel, etc. Here is where the shoe/apparel companies come into play. They outfit the team and pay for travel, expenses and coaches salary and/or benefits. So say your AAU squad was sponsored by Nike. Your coach is definitely loyal to them. When colleges come calling say Louisville (an ADIDAS school) or Michigan State (a NIKE school) your coach is likely going to hear from the NIKE guys who pay his salary that young talented player X should probably take a longer look at MSU.

to answer your questions:

1) Michigan doesn't really "play the game" and they recruit from teams that don't really play the game. You will see more high school kids come to Michigan than AAU stars. Always exceptions, but for the most part Michigan recruits from high schools and high school coaches.

2)  I dont know the exact figures, but I would bet that NIKE has more AAU team sponsorships than ADIDAS, but it is probably not a wide margin. I don't think many AAU teams are Jordan Brand sponsored, but some are. I am pretty sure Jaylen Browns team was as he was recruited by all Jordan Brand college teams. You dont want to be an under armor basketball school.  

3) Again I think slightly more NIKE AAU teams, but I dont think it's by a lot any more. It sure used to be.