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our campaign of deception has failed [Marc-Gregor Campredon]

Hello. EA has detected a shift in the tides:

EA Sports is coming back to college football.

After last making a college football video game in 2013, the possibility of the game returning had been in limbo. Now, it isn't. EA Sports vice president and general manager, Daryl Holt, told ESPN the game maker will be returning to the space with "EA Sports College Football."

"As we look for the momentum that we're building on in sports, it all starts with the passion of our fans and the opportunities of what they are interested in," Holt said. "I don't think a visit where I go outside wearing a piece of EA Sports branded apparel, that someone doesn't go, 'Hey, when is college football coming back?'"

It will -- at some point. Holt said there is not a date on when the game will return or even a date where the return will be announced other than it won't be coming back for this year.

Announcing a return without a solid date looks like EA saying that they'll have a college football game as soon as they can get a license in a Name and Image era. This is now inevitable enough for EA to start sinking resources into a new version of NCAA Football, except they're going to call it "EA Sports College Football," following along in college football's rich tradition of naming things in the most store-brand fashion possible. (The previous notable entry: The College Football Playoff.)

[After THE JUMP: terrifying dad energies]