OT: So How About Those Superbowl Commercials?
Man, they were terrible. Way too serious... The SJW commercials are fine and dandy every once in awhile, but it felt like every other commercial was about some depressing cause that totally killed the mood. I know it's the Superbowl, more viewers and awareness yada yada, but Nationwide even had a dead kid commercial in there...seriously?
The Liam Neeson and Fiat ones were probably the best ones.
February 2nd, 2015 at 1:09 AM ^
February 2nd, 2015 at 1:13 AM ^
Avocados don't make any money from scaring you about your children dying, just another quick fun fact about avocados.
— Avocado (@RealAvocadoFact) February 2, 2015February 2nd, 2015 at 1:33 AM ^
February 2nd, 2015 at 1:52 AM ^
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February 2nd, 2015 at 1:54 AM ^
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February 2nd, 2015 at 2:15 AM ^
Are that many people upgrading from the free versions of the games that they can afford this stuff? How are they hiring Kate Update, Liam Neeson, and paying for freakin' Super Bowl ad slots? I mean, this isn't Blizzard or World of Warcraft we are talking about.
February 2nd, 2015 at 2:47 AM ^
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February 2nd, 2015 at 6:24 AM ^
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February 2nd, 2015 at 10:28 AM ^
February 2nd, 2015 at 12:10 PM ^
I thought they were exaggerating. Holy crap.
February 2nd, 2015 at 7:51 AM ^
February 2nd, 2015 at 8:46 AM ^
You pay for in game currency that the game creators put in just to sell you. When you can make money off something that you made up out of thin air the profit margins are ridiculous.
NOTE: I dont have any data to back up the profit margins claim, but seeing as clash of clans makes around 1.5 mil a day I think its a safe assumption.
February 2nd, 2015 at 9:45 AM ^
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February 2nd, 2015 at 4:44 AM ^
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February 2nd, 2015 at 5:58 AM ^
so I think this year's was an overreaction backwards.
February 2nd, 2015 at 7:16 AM ^
February 2nd, 2015 at 7:22 AM ^
February 2nd, 2015 at 7:51 AM ^
Disclaimer: I'm biased because I work there. I had nothing to do with the commercial, but I do understand where we are coming from.
The reality is that children die every day because of preventable accidents. Read more from the CDC. Nationwide does alot of things I'm not proud of, but speaking up for children is one they do reliably, respectably, consistently, and more than any other - financially.
Children's Hospital in Columbus (the premier childrens hospital in central ohio) is now named after Nationwide for a $50 million dollar grant.
They aren't trying to sell you insurance with the ad, if they were they would have stuffed 'Chicken Parm, you taste so good' down your throat.
Instead they are trying to raise awareness where others have not. An ad about texting and driving would fall in the same vein, in my opinion - but its been done.
Its not just a front, the company sends out internal literature to employees - and its not a sales pitch - the corprate discount ensures any non-call center staff will at least get a quote.
As far as the criticim as to 'tell me how to prevent it, dont fear monger' - SB ad time is a little expensive, if you really want to learn about simple steps you can take around your house -
February 2nd, 2015 at 8:27 AM ^
Your company already tried to start a conversation. No thanks.
February 2nd, 2015 at 9:06 AM ^
Is Nationwide a cult? You're really drinking the kool-aid.
February 2nd, 2015 at 9:16 AM ^
If they were not trying to sell insurance, then why attach the company's name to the commercial? You don't need the Nationwide logo to "start a conversation."
February 2nd, 2015 at 10:16 AM ^
February 2nd, 2015 at 10:26 AM ^
true believer - to each their own
February 2nd, 2015 at 11:10 AM ^
But two things: 1. The ad itself was tasteless in execution. If you want to talk about preventable child deaths, you probably shouldn't go for SHOCK value. And 2. You can't tell the world you're not trying to sell insurance when you slap your insurance company's name all over the ad. I mean, how else are people supposed to interpret it other than an insurance ad?
The road to hell is paved with good intentions, as the saying goes.
February 2nd, 2015 at 12:10 PM ^
I'm not sure if its internal brainwashing, or the marketing MBA but I may be a little too into the kool-aid. I do believe a corporation can try to acquire good will that will bring top of mind presence when a consumer faces purchasing decisions.
Example - Dove's recent ad campaign for 'real beauty'. Sure - they want to sell you soap, but their message is that they are a company that supports men and women of all shapes sizes and colors.
Nationwide is trying to send a message that they care about children - obviously there are alot of people who are not receptive to the message coming from an insurance company.
February 2nd, 2015 at 12:37 PM ^
Holy shit dude humans don't talk like that. Have you learned nothing from the Dave Brandon fiasco? Dove doesn't give a shit about people and neither does Nationwide. The bottom line is $$
February 2nd, 2015 at 12:22 PM ^
has clearly instructed their employees to case the internet plastering that website everywhere. Everywhere I go I see a Nationwide employee posting about "starting a conversation" and posting that website.
Well you can tell your superiors at Nationwide that their asshole company ruined the entire evening for our family. My in-laws lost their 8-year old son in June and the commercial was horrifying for them. I hope "starting a conversation" was worth utterly ruining the evening of thousands of people, who will now never ever consider using your company for any reason, ever. Personally, I now wouldn't use Nationwide if they were the only company on earth that would insure me, and the rest of my extended family all feels the same.
February 2nd, 2015 at 8:25 AM ^
What I didn't like: yeah Nationwide was pretty grim. I understand the message, but I think there's a better time and place for that than the Super Bowl. And then that Kim Kardashian commercial, ugh....that woman adds zero value to society. The fact that there are young girls growing up who view her as a role model makes me slightly concerned for the future of humanity.
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February 2nd, 2015 at 8:43 AM ^
I was surprised by how few movies trailers there were. I'd heard that they were going to show the new Fantastic Four teaser but nada.
February 2nd, 2015 at 10:00 AM ^
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February 2nd, 2015 at 8:45 AM ^
February 2nd, 2015 at 9:22 AM ^
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February 2nd, 2015 at 11:04 AM ^
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February 2nd, 2015 at 11:52 AM ^
yup! spent the day hiking outside, drove home on empty roads as the mouthbreathers were watching the game, whipped up an epic feast and FF'd though all the BS. Watched the game in about an hour and a half.
February 2nd, 2015 at 9:27 AM ^
There were 3 freemium app commercials for the superbowl. If superbowl commercials are any reflection of our society, I no longer want to live in this world.
February 2nd, 2015 at 10:11 AM ^
Surprised nobody mentioned the Turbo Tax commercial. 2nd one off the bat and was hilarious imo. Plus, it actually made sense with their product.
February 2nd, 2015 at 11:13 AM ^
Chrysler made the best SB commercial of all time and it's all gone downhill from there since then. I think everyone else just kinda gave up.
February 2nd, 2015 at 11:44 AM ^
Wow, that was four years ago already?
February 2nd, 2015 at 12:25 PM ^
You know, there's a good point in all that. Although "gave up" seems to be the opposite of what happened. I don't recall a lot (if any) of "let's get serious for a minute here" Super Bowl ads before the Chrysler one with Eminem. Then that one came on, and it was absolutely brilliant, and people went "......wow." It was a jarring contrast from the usual parade of GoDaddy frat brahery and slapstick and puppies and what have you, and people paid attention, big time.
Of course it spawned a parade of imitators. At least three companies went the "dad appreciation" route this year and it just dripped with goop. Then we piled on with the domestic violence ad and the dead kid ad. And some of these were heavily previewed beforehand. Chrysler worked because it was well-made and unexpected. Now that the copycats have come out, it's already moved into yawn territory and starting to explore pissing-people-off territory.
February 2nd, 2015 at 12:13 PM ^
The domestic abuse commercial was really good, especially since it was an actual 911 call. Just not sure it's best suited for a Super Bowl commercial. Nice to get a lot of eyes on it, though.
February 2nd, 2015 at 3:31 PM ^
I liked the commercial, and have no problem with it at all, but as far as I know (1) the call was a recreation, and (2) almost nobody knows if the actual call was real or not - it's from a reddit post. The apparent poster says he was telling a story from an incident 10 years ago, but nobody has been able to confirm or deny it.
February 2nd, 2015 at 4:43 PM ^
I smiled at the Budweiser Commercial snark about craft beer lovers. If I drink beer, I'd be more of a fan of basic beer than some of the "pumpkin peach ale" stuff that is out there. jmhe.